Conferences & workshops organized by GENESYS

Generative AI is opening up a world of unprecedented opportunities for organizations. For managers, the challenge is no longer about multiplying tools, but about structuring high-impact uses directly linked to the realities of customer relations. The "Business" copilot embodies this new stage: AI integrated at the heart of operational flows, connected to your organization's own data and processes. More than just a temporary aid, it becomes a lever for sustainable performance, strengthening operational efficiency, supporting teams daily, and giving renewed meaning to their work. Discover how the potential of generative AI delivers concrete results for your customer experience.

The challenge of the next two years goes beyond mere technological transformation: it requires companies to orchestrate customer journeys that respect the unique characteristics of different generations of customers, making AI a true catalyst for engagement. In this masterclass, we will analyze consumers' relationship with AI and present five emerging trends to define clear strategies for customer journeys and communication channels. You will discover a pragmatic approach, supported by transparent governance, to build lasting trust between customers and employees.

AI is now at the heart of high-performing digital ecosystems. It enables the reinvention of customer journeys, making them smoother, smarter, and more engaging across all digital channels. Thanks to conversational AI, organizations can now unify knowledge, deepen their understanding of customer intent, and move beyond linear paths to offer truly personalized experiences. The challenge is no longer simply to respond or automate, but to orchestrate a coherent end-to-end digital journey, combining virtual agents and human intervention at the most relevant moment. We will share concrete use cases demonstrating how these hybrid journeys improve customer satisfaction while creating new revenue opportunities.