Conferences & workshops organized by CISION

Marketers have always been taught to follow this simple rule: “meet consumers where they are.” Well, today, our consumers seeking answers are on AI search engines (ChatGPT, Perplexity, Gemini, Mistral, DeepSeek, etc.). 

AI search platforms have become a preferred destination, even a reflex, and therefore represent a new touch point for marketers to optimize.

Customers now ask ChatGPT which cosmetic brand is best suited to their skin, to compare two tech products, or whether a hotel is worth the price, all based on their personal criteria. And while the answer may seem instantaneous and neutral, it actually reflects a broader ecosystem of information, where a combination of social media conversations, media narratives, search behavior, and brand content shapes the response.

This raises an important question for marketers: if AI influences your customers, how do you influence AI?

Find out how to monitor search engines and how they capture and transcribe your brand stories and those of your competitors, then how to implement a media relations strategy that can influence LLM responses.