Conferences & workshops organized by ORSYS FORMATION

We are entering the third phase of generative AI: after curiosity and isolated experiments comes true business integration. The question is no longer “Should we adopt AI?” but “How do we structure AI usage across marketing and sales to deliver measurable performance gains by 2026?” 

Shift from gadget tools to a real competitive advantage.

Agenda

• Why AI is no longer optional: key figures, trends, and business impact

• How to automate up to 40% of your tasks (content, proposals, customer follow-up)

• Moving from assistants to operational AI agents: two concrete use cases

• Building your first AI agent in under 30 minutes: which tools to use

• Scaling without heavy IT projects, while ensuring security and ROI

Audience

Marketing managers and directors, marketing project managers, product managers, marketing officers, and sales managers or directors.