Conferences & workshops organized by ADFORALL

Up to 56% of a social ads campaign’s performance comes from the creative… Not having a real creative strategy is expensive. This talk offers a clear roadmap to structure your ideas, your testing, and your production, so that your campaigns are built on a repeatable creative system. From defining angles and messages to managing creative fatigue, you’ll see how to organize iterations to keep acquisition costs under control over time. We will cover the key pillars of a high‑performing creative strategy and how to connect them directly to business outcomes.

Search, Google Maps, LLM. Three channels. One local customer to convince. Yet most local businesses don’t really master any of them.
In this new reality, your local visibility no longer plays out on a single field — it is built simultaneously on the search engine that indexes, the AI that recommends, and the map that reassures. Miss one, and you risk handing the lead straight to a competitor.
Rather than managing each channel in isolation, the real challenge is to align a coherent strategy across all three levers so you are perceived as the go‑to business in your niche and area. How do you avoid being invisible where your customers are actually searching, and how do you turn this triple presence into a machine for generating qualified leads — without a skyrocketing ad budget?

Migrating to PrestaShop 9 can boost your e‑commerce site… or weaken your revenue if the project is poorly anticipated. SEO, tracking, customer data migration, critical modules : every detail matters.
In this talk, we share our concrete and business‑oriented checklist to secure your migration and avoid costly mistakes.