Conferences & workshops organized by SAOOTI

24 March 2026 11h45 to 12h15 Agora Chopin Workshop

Why does digital audio tick all the marketing boxes ?

Discover how digital audio is transforming corporate communication!

During this workshop, we will present, through concrete cases, how digital audio - whatever the format, podcast, live, web radio can meet your challenges.

You will walk away with practical examples and key insights to integrate audio into both your internal and external communication strategies.

What you will learn during this workshop
  • Understanding audio formats and their business applications.

  • Identifying the most profitable use cases for your organization.

  • Building an audio strategy aligned with your specific goals.

  • Measuring the impact and performance of your audio content.

  • Avoiding common pitfalls and accelerating your rollout.

Who is this workshop for?
  • Communication & Marketing Managers

  • HR and Internal Communication professionals

  • Innovation & Digital Transformation Directors

  • Event Organizers

  • Brands looking to develop their audio content

Why participate?

Because digital audio is one of the few formats that combines attention, engagement, and memorability, while remaining simple to produce.

Conference Moderator:

Anne DES ROSEAUX LAYER

Anne DES ROSEAUX LAYER
Director of Content, Partner – SAOOTI

Saooti, a leader in the creation and hosting of audio content since 2009, supports media organizations, companies, and public, private, and non-profit institutions in developing and optimizing their audio editorial strategies. Saooti Creative: the audio content creation agency Saooti Play: the hosting and distribution platform

Stand B46 + Workshop

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24th, 25th & 26th March 2026

Paris Porte de Versailles Pavillon 4