Conferences & workshops organized by PLAYPLAY

Video isn’t slowing down in 2026 — but the rules are changing fast.

During this Masterclass, we’ll break down the 4 trends that are actually winning attention right now, and what teams need to do to keep up.

Here’s what we’ll cover: First, what’s changing in the attention economy. Then the 4 video trends shaping 2026. 

At the same time, 78% of consumers want to see more video from brands in 2026.

The demand is growing. But attention isn’t automatic — it has to be earned.

Video is how brands win attention, build trust, and stay relevant.

But the real question is: how do achieve results in 2026? Let’s unpack it.