Conferences & workshops organized by BREVO

Rising acquisition costs are putting marketing budgets under pressure, while “traditional” loyalty programs are losing momentum and too often turning into simple discount mechanisms.

This session shows how to adopt Smart Loyalty by going beyond the “€1 spent = 1 point” model. By valuing advocacy (reviews, UGC, referrals), you can turn retention into a true growth engine.

Devred 1902 shares how the brand unifies its online and in-store data and orchestrates email, SMS, push notifications, and Wallet campaigns with Brevo to engage customers in France and internationally.

The focus is on its methodology—advanced segmentation, key automation workflows and scenarios, and performance measurement—along with a data-driven case study showcasing tangible results.