Conferences & workshops organized by ZOHO

How can you transform a scattered prospecting strategy into a powerful lead generation and conversion machine?
This case study delves into a digital transformation project that aligned marketing and sales using Zoho CRM and Zoho Campaigns. From data structuring to prospect journey automation, discover how an integrated strategy optimised lead qualification, improved conversion rates, and provided complete visibility into the sales pipeline.

With its expertise and global vision of customer relations, Zoho analyses the major developments that are transforming businesses for the long term every year. In 2026, the challenge will no longer be to accumulate technologies, but to make the right choices to create real, measurable and lasting value.
In this presentation, our experts will analyse the key trends that are redefining customer relations and explain how they directly impact the performance, growth and competitiveness of organisations.
Artificial intelligence is entering a phase of maturity, where operational efficiency and cost reduction are taking precedence over experimentation.
The omnichannel experience, long perceived as complex and out of reach, is finally becoming accessible when fully integrated into the overall strategy.
Personalisation is emerging as a powerful lever for sales development and customer loyalty, provided it is based on reliable and actionable data.
Because while data is now ubiquitous, transforming it into concrete decisions remains a major challenge.
Finally, security and trust are emerging as essential requirements at the heart of the relationship between brands and their customers.
The message for 2026 is clear: put trust first, adopt efficiency as a method, and make consistency the guiding principle behind every action.