Conferences & workshops organized by ERDIL

In this ERDIL - Roole masterclass, you will discover how Roole, an automobile club and insurance provider, has moved from simply measuring customer feedback to implementing a genuine and sustainable engagement strategy.

Through the testimony of Anne-Marie QUINA, Customer Experience Director, you will learn about the steps that enabled Roole to transform every piece of customer feedback — whether explicit or more subtle — into concrete improvements, thanks to continuous, multi-channel and operational listening.

From the detailed verbatim analysis carried out by ERDIL to the cross-functional mobilisation of teams, the Voice of the Customer spreads across the entire customer journey and strengthens both member loyalty and employee engagement. Discover which insights to exploit and which pitfalls to avoid to make the Voice of the Customer a success!