Conferences & workshops organized by BESPOKE

While media exposure is often digital, the final conversion remains predominantly physical. How can these two worlds be reconciled in order to measure and optimise the true ROI of your campaigns?
Discover the methodology we deployed for Chopard, structured in three key stages:

• Upstream (The Data Foundation): How to capture, reconcile and automate the reporting of offline conversions to advertising platforms in order to effectively feed the algorithms.
• Insights (The Strategic Core): How to decode data to understand hybrid journeys: mapping omnichannel behaviour, measuring conversion rates by channel and by country, and defining a realistic overall target CPA.
• Activation (Performance): How to translate these insights into concrete media actions: with the key role of strategic framing to optimise key levers (such as the completion of Book an Appointment) and reallocate your budgets to support in-store sales.