Conferences & workshops organized by LA BRIGADE DU WEB

For years, measuring the effectiveness of influence came down to adding numbers: reach, impressions, follower volume. In 2026, these indicators will not disappear, but they will evolve. Performance can now be seen in more demanding signals. These are: > the ability to capture voluntary attention, > to write a message over time, > to create a qualified community Value is no longer negotiated solely on exposure, but on the real impact generated for the brand, its ability to activate communities rather than massive audiences. An approach that promotes recommendation and appropriation, where overly broad systems produce visibility with no future. Welcome to the B2B Influence masterclass: less ego more value What will the social media landscape look like in 2026? Does AI herald the end of influencers? Less ego more value: why is La Brigade Du Web a different collective? How do we transform weak signals into business impact? The answers with La Brigade Du Web 1st B2B influence collective with: Annie ABELA – Founder
Emilie MARQUOIS- Specialist of Marketing & Influence
Frédéric CAVAZZA - Specialist of Innovation & Technology Fabrice FROSSARD - Specialist of Innovation & Technology Jérôme MONANGE - Specialist of Retail & Luxury