Conferences & workshops organized by HEEET

Between budget pressure, long sales cycles, and an increasing number of touchpoints, demonstrating marketing’s real contribution to revenue has become a strategic priority.

Traditional performance metrics are no longer sufficient to defend marketing investments in front of executive and finance leadership.

In this session, Romain Blanc will be joined by Saniya Chainani, Global Growth Marketing at Ringover, who will share practical insights on how an international growth team structures performance measurement and strengthens marketing’s business credibility.

Together, they will explore how to:

• make marketing’s contribution to pipeline and revenue clearly visible
• better align marketing and sales around truly business-driven metrics
• quantify the role of content, SEO, and campaigns across long B2B buying cycles
• move from a lead-centric mindset to a revenue impact approach

A strategic and practical discussion designed for CMOs and marketing leaders who want to position marketing as a measurable growth driver.