Conferences & workshops organized by COS SYSTEM
25 March 2026
14h00 to 14h45
Masterclass 5
Masterclass
How to deploy a (real!) customer culture within a car manufacturer? Feedback from VOLVO Cars France
Presentation of the methods, practices, and tools implemented to strengthen the group's customer centricity with the support of COS System. How to reinforce customer orientation and change habits at headquarters? What measures should be implemented to bring the project to life across the distribution network? With what constraints and what advantages? This very hands-on presentation will be a source of inspiration for all network-based companies.
Conference Moderator:
Gil ARBAN
Associate Director – COS SYSTEM
Speaker:
Caroline MASSE
Customer Experience Director – VOLVO CAR FRANCE
COS SYSTEM develops an exclusive ecosystem of proven scientific tools and innovative support methodologies to help you place the customer at the heart of your organization, thereby boosting your performance. Our approaches focus on both the organization (processes and practices) and the employees (attitudes and behaviors).
Conférence
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24th, 25th & 26th March 2026
Paris Porte de Versailles Pavillon 4