Conferences & workshops organized by POSITIVE

Yesterday, it was about ranking on Google. Today, it’s about being understood and cited by AI. In the era of generative engines, it’s no longer just about position — it’s about becoming a credible, visible source in AI-generated answers. This conference explores the concrete impact on your acquisition strategy: how to structure your content, strengthen your authority, and turn visibility into sustainable growth — with Surfer.

As acquisition costs rise and competition intensifies, e-commerce growth can no longer rely on traffic alone. Sustainable performance comes from a strong commerce architecture combined with intelligent customer data activation.

In this session, we’ll explore how Sylius, as a composable e-commerce foundation, and User, as a CRM and marketing automation platform, work together to orchestrate the entire customer journey — from real-time personalization and onsite conversion to multichannel lifecycle automation.

Through concrete use cases, we’ll demonstrate how to turn every interaction into measurable impact: higher conversion, stronger retention, and increased customer lifetime value.