Conferences & workshops organized by GROUPE PARADE

We will explore three concrete scenarios that activate all of our expertise at Groupe Parade.
We will demonstrate, in real time and through complete use cases, how the synergy of our levers transforms a fragmented customer journey into a fast lane toward conversion.

Workshop menu:
1 – The ‘Connected to the Field’ scenario: From the first mobile click (RCS) to in‑store immersion (Kiosks/Gamification).
2 – The ‘Smart Loyalty’ scenario: How omnichannel engagement and local data create lasting connections.
3 – The ‘Enhanced Drive‑to‑Store’ scenario: The art of combining DOOH, Push notifications, and ultra‑local targeting to maximize store traffic.

The goal is easy: to show you that at Groupe Parade, we don’t sell technological building blocks — we design the architecture that holds them together.