Conferences & workshops organized by CPA

As artificial intelligence revolutionizes content production and access to information, a key question arises: how do media outlets and affiliate platforms continue to perform… together? At this conference dedicated to digital performance, one observation became clear: success no longer hinges on click volume, but on the quality of recommendations, the strength of partnerships, and precise performance measurement. A pragmatic session, focused on real-world applications, explored how media outlets and platforms are working together to create sustainable value for both advertisers and readers.