Conferences & workshops organized by YURI & NEIL

24 March 2026 12h00 to 12h45 Masterclass 1 Masterclass

LLMs: The great shift

How are LLMs concretely transforming your visibility and your customer relationship?

Agenda :
  • Understand the mechanisms: How to “show up” and perform well in LLM-generated answers.

  • Real-life case study: An unfiltered testimonial from Club Med. From strategic vision to operational rollout, discover how AI enhances every step of the customer journey.

  • Best practices: Pitfalls to avoid and wins to replicate for your own business.


Conference Moderator:

Nicolas BEDOUCH

Nicolas BEDOUCH
Team leader SEO – YURI & NEIL

Speakers:

Jean-Baptiste BESSIERE

Jean-Baptiste BESSIERE
Head of SEO – CLUB MED

Lisa LE POGAM

Lisa LE POGAM
Head of E-Commerce Product – CLUB MED

Yuri & Neil helps demanding brands achieve sustainable growth by aligning desirability, performance, and operational excellence. Our Global Search approach (search engines, social, marketplaces, conversational) turns every intent into value. 130 experts + AI to boost SEO/GEO, SEA/SEM, data, branding, CRO, UX/UI, CRM, CDP, and training.

Stand A27 + Workshop

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24th, 25th & 26th March 2026

Paris Porte de Versailles Pavillon 4