Conferences & workshops organized by LIMBER

Employee advocacy is undergoing a major transformation.

As trust in institutional communication declines, credibility now increasingly comes from employees, experts, and leaders who speak in their own voice.

How can companies build an effective advocacy program?

Should they scale employee amplification across the organization, or focus on developing influential internal experts?

In this panel discussion, Atos and Servier will share two complementary approaches to employee advocacy.

• Atos will present a large-scale, content-driven program designed to amplify the corporate voice through employees.

• Servier will explain how the company develops the influence of internal experts and leaders through micro-influence, employee advocacy, and leader advocacy initiatives.

Through their experience, you will learn:

• how to identify employees with real influence potential

• how to balance corporate messaging with authentic voices

• how data can help evolve and optimize an advocacy program

A practical discussion on how to turn employee expertise into a powerful driver of brand influence.