Conferences & workshops organized by RANKWELL
When AI Becomes an Acquisition Channel: From Citation to Purchase
With the rise of AI systems such as ChatGPT and Perplexity AI, users are increasingly discovering and choosing brands directly through answers generated by LLMs. Being cited by these AIs is therefore becoming a new strategic visibility lever.
This talk will explain how GEO (Generative Engine Optimization) helps brands become visible and recommended by AI systems, and how to turn this AI citability into real customer acquisition, all the way to the purchase.
Conference Moderators:
Benjamin THABAUT
Managing Director – RANKWELL
David DEGOBERT
Head of SEA & AI – RANKWELL
Rankwell is a digital visibility agency specializing in SEO, SEA, Social Ads and online reputation management. We help brands increase their visibility on Google, social media and AI platforms through GEO (Generative Engine Optimization) and our AI agents platform IASO. Rankwell is also a Qualiopi-certified training organization.
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24th, 25th & 26th March 2026
Paris Porte de Versailles Pavillon 4