Conferences & workshops organized by AD’S UP CONSULTING

26 March 2024 12h00 to 12h45 Masterclass 1 Masterclass

Reinventing your Google Ads strategy in 2024 - New product, DMA, tracking and AI potential

Transform your Google Ads strategy in 2024! Ad's up Consulting experts explore the latest developments in Google Ads to help you perform in 2024. How to deal with the end of third-party cookies, the regulatory impact of the Digital Marketing Act on your tracking, but also take advantage of the new opportunities for campaign optimisation offered by AI, our experts are waiting for you for this exclusive session!
On the programme:

  1. Exploration of new product in Google Ads for 2024
  2. DMA & tracking: how can you continue to analyse and perform?
  3. Capitalizing on the potential of AI in Google Ads
  4. Case study: data for attribution, how to go further!

Speakers:

Quentin GORIN

Quentin GORIN
Head of SEA – AD'S UP CONSULTING

Pierre GUIO

Pierre GUIO
Head of Data – AD'S UP CONSULTING

Nicolas CARMONA

Nicolas CARMONA
Consultant Data Marketing – OPTIMIZE MATTER

28 March 2024 11h00 to 11h45 Masterclass 3 Masterclass

How can you make Social Ads your best acquisition lever?

Social Ads is the spearhead of customer acquisition in your digital strategy. In 2024, new formats and AI are opening up exciting new horizons. Join us as we explore the keys to maximising your campaigns, from high-impact creative to optimising for changes in user behaviour. Get ready to turn every interaction into a successful conversion.

On the programme:
  1. From new formats to AI, a tour d'hriozon of what not to miss on Meta in 2024
  2. Creative performance: the 5 golden rules to follow to increase your conversions!
  3. Tracking, Audiences, Cookieless: How can you optimise your Meta Ads strategies in the face of changing user behaviour?

Speakers:

Davidson LI

Davidson LI
Head of Display & Social Ads – AD'S UP CONSULTING

Lucien BATTEUR

Lucien BATTEUR
Head of Creative Performance – AD'S UP CONSULTING

Davidson LI
Head of Display & Social Ads – AD'S UP CONSULTING

Ad's up Consulting (European Digital Group) is a digital performance consultancy specialized in paid media (SEA, Social Ads, Programmatic Display), with the strength of its SEO experts at Clustaar, talent management agency with ÇABOOST and digital marketing training with Ad's up Campus.

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1er, 2 & 3 AVRIL 2025

Paris porte de Versailles Pavillon 4