Conferences & workshops organized by AD'S UP CONSULTING

In 2026, a growing proportion of search intentions will be resolved directly in conversational responses, without clicks, comparisons, or “top 10” lists.
For Ad's up Consulting, GEO (Generative Engine Optimization) marks a shift: it is no longer just about “ranking,” but about establishing authority, being cited, and being recommended by LLMs.
In this session, we share a strategic and operational approach to managing your AI visibility:

• Understand how LLMs select, prioritize, and cite their sources.
• Identify the editorial, technical, and authority levers that maximize your likelihood of being “the answer.”
• Implement a measurement framework: AI share of voice, citations, presence in responses, business impact
• Activate a GEO roadmap aligned with your priorities: acquisition, brand, conversion, reassurance

In 2026, a growing proportion of search intentions will be resolved directly in conversational responses, without clicks, comparisons, or “top 10” lists.
For Ad's up Consulting, GEO (Generative Engine Optimization) marks a shift: it is no longer just about “ranking,” but about establishing authority, being cited, and being recommended by LLMs.
In this session, we share a strategic and operational approach to managing your AI visibility:

• Understand how LLMs select, prioritize, and cite their sources.
• Identify the editorial, technical, and authority levers that maximize your likelihood of being “the answer.”
• Implement a measurement framework: AI share of voice, citations, presence in responses, business impact
• Activate a GEO roadmap aligned with your priorities: acquisition, brand, conversion, reassurance