Conferences & workshops organized by CPA
The advantages of lead generation in a ROI strategy (BtoB and BtoC)
In an increasingly ROist context, lead generation has taken a significant part in the digital budgets of advertisers, in both BtoC and BtoB. For the success of acquisition campaigns, an “advanced partnership” between digital agencies and advertisers is necessary at all stages of the operation: targeting, collection, scoring, nurturing, commercial processing, testing and optimizations, etc.
Led by Thomas Robine (Edilead) and Axel Huyghe (Infopro Digital Media), this workshop highlights trends and best practices in lead generation.
Speakers:
Axel HUYGHE
DEVELOPMENT DIRECTOR – INFO PRO
Thomas ROBINE
CEO – EDILEAD
Created in 2008, the CPA (Collectif pour les Acteurs du Marketing Digital performant) is the professional union of digital marketing actors, a sector of activity constituting the foundation of any digital acquisition strategy.
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1er, 2 & 3 AVRIL 2025
Paris porte de Versailles Pavillon 4