Conferences & workshops organized by LINKFORCE

In a constantly evolving business landscape, social selling is emerging as a crucial strategy for B2B companies looking to increase their influence on digital platforms and initiate contact. During this conference, we will discuss the keys to effective communication on LinkedIn in a B2B context. We will also explore how LinkedIn can complement your other acquisition channels in your prospecting approach.

1. Understanding Social Selling: This concept is gaining more attention, but do you truly understand its significance?
2. Building Your Personal Brand: How can you use your personal LinkedIn profile to build trust around your brand and generate interest from your target audience through diverse and actionable posts?
3. Prospecting Strategy: How to use LinkedIn to identify your targets and understand their needs? How to incorporate Setting in your prospecting strategies to better understand your market and re-engage prospects who have not yet been converted.
4. Combining Automation Tools with Standard Sales Techniques: Explore automation tools and platforms with the goal of maximizing your efficiency. Understand how to leverage data and analytics to refine your approach with cold prospects. Use your CRM to keep a record of your interactions and organize appropriate follow-ups.

All these points will be illustrated by a concrete case study of a client we successfully support daily with their prospecting and communication strategy using our method.

Target Audience: This conference is aimed at marketing professionals, sales managers, business leaders, and anyone interested in optimizing B2B sales processes in the digital age.

Final Objective: The objective of this conference is to inform you about the challenges and opportunities of social selling, enabling you to come away with new ideas to enhance your acquisition strategy through this new channel.