Conferences & workshops organized by TOPS CONSULT

Companies have never invested so much in customer relationship tools, pathways and personalisation, without always achieving the expected gains.

In many organisations, the promise made to the customer still comes up against siloed operations, a lack of cross-functional cooperation and fragmented internal relationships. However, the experience of the external customer is a direct reflection of the quality of internal relationships.

The aim of this Masterclass is to show that the quality of customer relations depends directly on the quality of internal relations, and to share concrete and operational keys to strengthening cross-functional collaboration, breaking down silos and promoting collective work within organisations.
Highlights

• Why talk about internal customer relations today?
• The three pillars of internal customer relations
• The main obstacles within organisations
• Practical levers for strengthening internal customer relations
• The key role of customer relations managers
• A practical method, proven in the field, for sustainably engaging teams and improving collective performance