WORKSHOPS

What if you gave your frontline teams the freedom to choose how they want to learn?

At a time when customer experience has become the ultimate differentiator, upskilling frontline teams is no longer an option — it’s a strategic imperative.

During this exclusive conference, discover how Amorino transformed the training of its franchise network into a powerful driver of customer loyalty and performance.

Julien Huelvan, Co-founder & CEO of Beedeez, will be joined by Théo Maselli, Training Coordinator & Network Trainer at Amorino, to share a concrete, unfiltered field experience and practical insights from the ground.

And to go even further, we will unveil our latest innovation: the first AI Agents for frontline teams. Live on stage, using real training content, Julien and Théo will demonstrate how a new generation digital trainer can support every operational employee in their day-to-day performance.

How Verint Planning Transforms the Customer Experience — From Front to Back Office
Verint WFM in Action: How to Eliminate Backlogs in the Back Office, Reduce Unnecessary Contacts Reaching the Contact Center, and Boost Customer Satisfaction
Effective planning for the contact centers and Back Office helps improve your customer service, reduce costs, streamline operations, and limit unnecessary contacts.
It is essential to:
- Ensure a high-performing, balanced organization focused on the customer experience
- Avoid overloading your teams
- Reduce stress related to inventory and activity peaks in the contact centers and Back Office
- Improve employee engagement

Discover how digital audio is transforming corporate communication!

During this workshop, we will present, through concrete cases, how digital audio - whatever the format, podcast, live, web radio can meet your challenges.

You will walk away with practical examples and key insights to integrate audio into both your internal and external communication strategies.

What you will learn during this workshop

• Understanding audio formats and their business applications.

• Identifying the most profitable use cases for your organization.

• Building an audio strategy aligned with your specific goals.

• Measuring the impact and performance of your audio content.

• Avoiding common pitfalls and accelerating your rollout.

Who is this workshop for?

• Communication & Marketing Managers

• HR and Internal Communication professionals

• Innovation & Digital Transformation Directors

• Event Organizers

• Brands looking to develop their audio content

Why participate?

Because digital audio is one of the few formats that combines attention, engagement, and memorability, while remaining simple to produce.

Endless wait times, stressed advisors, and unused data are a thing of the past. Explore the Enghouse platform that reinvents your customer service. Discover how our Virtual Advisors act as true members of your team, not just filters, following the same rules, business processes, and KPIs as humans. Free up your employees with our latest innovation, Enghouse Agent Assist, which introduces a zero-search standard and redefines the advisor experience to preserve your teams' energy during complex decisions. Finally, fully automate your quality assurance on 100% of your interactions with our AI, and go far beyond traditional NPS surveys with our Voice of the Customer module, which transforms your conversations and customer feedback into directly actionable insights for all your teams.

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How customer reviews strengthen online reputation, drive conversions, and influence key decisions.

Featuring insights from Céline Le Grand, Head of Customer Experience and Service, Nature & Découvertes.

Artificial Intelligence is no longer just a promise; it's an essential reality that is already profoundly transforming the daily lives of contact center agents. By automating repetitive tasks and providing the right information in real time, AI augments agents and allows them to focus on what matters most: a high-value customer relationship.

The result: greater efficiency, less stress, more engaged employees—and an improved customer experience.

However, turning this promise into operational success can be complex:

• What are the prerequisites?

• How do you choose the right tools?

• How do you ensure adoption by your teams?

• How can you be sure that the technological investment will translate into a real performance gain?

In this workshop, we will explore the transition from the traditional contact center to the era of the augmented agent. We will highlight the tangible contributions of AI and new technologies, as well as the prerequisites and change management strategies required to turn your technology investment into real operational performance.

Why keep paying for cold audiences when your satisfied customers can become your most effective sales force? In 2026, growth is no longer "hunted" through ad budgets; it is cultivated within your customer base. If your acquisition costs are skyrocketing, it’s likely because you’re still overlooking the market's highest-performing lever: referrals.

In this workshop, we will show you how to turn customer engagement into a genuine lead machine. We will break down the method to:

• Industrialize word-of-mouth: quadruple your volume of referral-based prospects.

• Leverage a 34% conversion rate: discover why this channel vastly outperforms search and social.

• Improve lead quality: recruit prospects who already trust you—making them easier to close and resulting in a higher average order value.

The goal: leave with an actionable roadmap to transform every satisfied customer into a profitable and controlled growth engine.

The future of customer relations is not guessed, it is built with a solid data strategy. We decrypt together how Artificial Intelligence and Data are radically transforming the customer experience.

On the agenda for this workshop:

• Strategic Vision: Understanding why implementing a CRM platform centralizing your customer data is now indispensable for your performance.

• Customer knowledge vs. customer segment knowledge: the 5 pillars of customer data and the contribution of AI to each of these pillars.

• AI & Performance: Exploring how AI and data are redefining the customer relations of tomorrow.

• Concrete Client Case: We will illustrate our methodology by presenting a real client case to help you project yourself into tangible results.

Our expertise at your service:

As a trusted partner and HubSpot Elite Partner, 1min30 helps you make your CRM a powerful growth engine. We offer you a complete 360° support on the solution:

• Strategic consulting to define your objectives.

• Integration and training for a smooth adoption by your teams.

• Marketing support to make your CRM a sustainable growth lever

Qualicontact, a multimedia agency specializing in fundraising, helps associations and foundations recruit, retain, and turn their donors into regular contributors.

How did Qualicontact transform its data management?

Thanks to Amabis, Qualicontact has moved from:

• Calls based solely on customer files to an advanced data qualification mechanism prior to each campaign.

• From a basic back office to a system that guarantees the deliverability of postal mail, telephone calls, and SMS/RCS campaigns.

With Amabis, improving the quality of your data becomes simple, fast, and directly actionable.

This workshop will answer your questions:

• Why is data quality crucial for your customer data?

• Why has Qualicontact trusted Amabis since 2011?

• How has Amabis designed agile solutions to maximize Qualicontact's responsiveness: web services, data entry assistance, automated nightly processing, etc.

• Are these practices only applicable to the charitable sector, or can they benefit all sectors?

Amabis and Qualicontact reveal everything you need to know to optimize your recruitment and retention campaigns with reliable, qualified data.

Between budget pressure, long sales cycles, and an increasing number of touchpoints, demonstrating marketing’s real contribution to revenue has become a strategic priority.

Traditional performance metrics are no longer sufficient to defend marketing investments in front of executive and finance leadership.

In this session, Romain Blanc will be joined by Saniya Chainani, Global Growth Marketing at Ringover, who will share practical insights on how an international growth team structures performance measurement and strengthens marketing’s business credibility.

Together, they will explore how to:

• make marketing’s contribution to pipeline and revenue clearly visible
• better align marketing and sales around truly business-driven metrics
• quantify the role of content, SEO, and campaigns across long B2B buying cycles
• move from a lead-centric mindset to a revenue impact approach

A strategic and practical discussion designed for CMOs and marketing leaders who want to position marketing as a measurable growth driver.

We are entering the third phase of generative AI: after curiosity and isolated experiments comes true business integration. The question is no longer “Should we adopt AI?” but “How do we structure AI usage across marketing and sales to deliver measurable performance gains by 2026?” 

Shift from gadget tools to a real competitive advantage.

Agenda

• Why AI is no longer optional: key figures, trends, and business impact

• How to automate up to 40% of your tasks (content, proposals, customer follow-up)

• Moving from assistants to operational AI agents: two concrete use cases

• Building your first AI agent in under 30 minutes: which tools to use

• Scaling without heavy IT projects, while ensuring security and ROI

Audience

Marketing managers and directors, marketing project managers, product managers, marketing officers, and sales managers or directors.

With the explosion of incoming messages (emails, forms, documents), companies must balance responsiveness, reliability, and quality of service. Miralia, with its neuro-symbolic AI, offers a powerful, explainable, and compliant (GDPR, AI Act) solution that sorts, clarifies, and transmits essential information without breaking the human connection.

Led by Killian Vermersch, CEO of Miralia, this workshop explores best practices for deploying AI to serve businesses and customers. Through concrete case studies, informed selection criteria, and a structured methodology, this workshop will provide clear guidelines for choosing the right AI,used at the right level.

• The specific challenges associated with analyzing, understanding, and automatically classifying customer messages.

• Strategic questions to answer before, during, and after implementation.

• The specific features of neuro-symbolic AI: why and how it stands out in message processing.

• The importance of explainability, reliability, and risk control in sensitive environments.

• How can you achieve an immediate ROI, relieve pressure on your teams, and boost customer satisfaction ?

A workshop for customer relations, operations, and digital transformation managers, featuring real-world feedback and directly applicable integration tips.

Voicebots have become a key lever in customer relations... but where to start?
Discover a clear and structured overview of the main voicebot solutions available, their concrete use cases in contact centres, as well as their strengths and limitations.
We will then share a practical guide to successfully implementing a voicebot project:
- identifying the right use cases
- key success factors
- impacts on customer experience and teams,
- performance indicators.

How can Open Data help you better understand your customers… and qualify your prospects?

By transforming complex public data into actionable insights that guide your marketing and sales strategies.

With OpenKey, Open Data becomes simple and actionable.
Household, energy, housing, and security-related data… OpenKey® helps you refine your segmentation and prioritize high-potential areas.

What if Open Data became a true driver of growth for your business?

The automotive sector is undergoing a revolution. Volumes and the complexity of requests are exploding. Customers demand accurate, fast responses across all channels, at any hour. And all of this while keeping costs under control. 

How did Alhena, Tersea Group's automotive contact center, rise to this challenge for Renault through AI?

You know that your customer database is not optimal, but you're not sure why or what to do to remedy this situation, which is hurting your business and the effectiveness of your marketing campaigns.

If this sounds familiar, this workshop is for you.

Amabis will explain how to make your data more reliable without complicating your tools or processes.

Managing heterogeneous tools, justifying your return on investment, juggling multiple channels... Your job is exciting, but it can be exhausting.

Do you recognize yourself in these situations?

• The headache of unified reporting that takes you days to compile.
• The frustration with disjointed customer journeys and loss of context.
• The stress of having to personalize the experience without the right tools.
• The difficulty of integrating AI simply and with a real impact.

If this resonates with you, then this workshop is for you.

Based on 10 use cases, we will show you how Avaya Infinity can solve them simply and effectively.

You will leave with:

• Actionable solutions to your daily problems.
• A clear vision of the impact of AI on customer experience.
• Strong arguments for your transformation projects.

Smartprofile is the French Data Marketing Hub platform offering an AI-powered Customer Data Platform (CDP) with natively integrated Web Analytics and Marketing Automation modules.

Take back control of your data and join more than 200 companies that have already chosen a sovereign, fully GDPR-compliant solution, implemented by a team of IT and data experts with a strong marketing-driven mindset.

Discover, through practical advice and real customer case studies, how to turn your Customer Data Platform project into a success with our five actionable tips.

From CCaaS to AI-Boosted WFO Performance: an educational, demonstrative workshop… and no filters on the tough questions.
1- CCaaS & Hyperscalers: what cloud telephony alone can no longer solve
2- Activeo + Verint: a smart integration to transform a CCaaS into a performance engine
3- Tough Questions: the All In One vs Best of Breed 

How can organizations deliver consistent service quality at scale while preserving a human and personalized customer experience? Drawing on more than ten years of collaboration, Quadient and Onepilot will share the key elements of a sustainable operating model: team structuring, training, performance management, and the integration of AI to support advisors across front and back office functions. A practical feedback session illustrated with measurable results and real-world use cases.

1- Growth Marketing: Which Acquisition Strategy Should You Adopt for Your Business?
2- What nurturing mechanisms should be implemented to retain customers and grow revenue?
3- Practical Case: Implementation in Action

Most companies today have access to large volumes of data, yet still struggle to activate it effectively across Marketing and Sales.

Ununified databases, misaligned objectives, disconnected tools, and too often, outdated or unreliable data.

The real challenge is no longer collecting more data, but ensuring your data is reliable, up to date, and actionable, and making it flow intelligently to generate real business opportunities.

During this workshop, we will share a practical framework to:

• Qualify and maintain clean, sustainable, and actionable data

• Identify true decision-makers and strengthen your prospect databases

• Create a shared view between Sales and Marketing

• Activate data-driven multichannel campaigns

• Track performance all the way to real pipeline

Objective: leave with a clear, actionable method to turn your data into a powerful Sales-Marketing alignment lever and opportunity engine.

We will explore three concrete scenarios that activate all of our expertise at Groupe Parade.
We will demonstrate, in real time and through complete use cases, how the synergy of our levers transforms a fragmented customer journey into a fast lane toward conversion.

Workshop menu:
1 – The ‘Connected to the Field’ scenario: From the first mobile click (RCS) to in‑store immersion (Kiosks/Gamification).
2 – The ‘Smart Loyalty’ scenario: How omnichannel engagement and local data create lasting connections.
3 – The ‘Enhanced Drive‑to‑Store’ scenario: The art of combining DOOH, Push notifications, and ultra‑local targeting to maximize store traffic.

The goal is easy: to show you that at Groupe Parade, we don’t sell technological building blocks — we design the architecture that holds them together.

Migrating to PrestaShop 9 can boost your e‑commerce site… or weaken your revenue if the project is poorly anticipated. SEO, tracking, customer data migration, critical modules : every detail matters.
In this talk, we share our concrete and business‑oriented checklist to secure your migration and avoid costly mistakes.