expert conferences

With tighter telemarketing regulations, soaring customer acquisition costs, and increasing market pressure, the traditional sales playbooks that delivered results for years are no longer sufficient. Today’s customers and prospects expect more than a transactional pitch. Selling has become a true exercise in advanced personalization — from understanding customer needs, to tailoring the sales narrative, refining the value proposition, and optimizing the closing strategy.

To drive superior performance in telesales, Intelcia has implemented an innovative AI-powered sales approach. By embedding Artificial Intelligence across the entire sales journey (AI-assisted selling), Intelcia enhances every stage of value creation: hyper-qualified leads, AI-powered coaching “Sparring Partner” for advisor training, real-time in-call assistance, voicebots, post-call automation, and sales compliance and security. Each building block of the sales ecosystem has been redesigned to maximize conversion opportunities and revenue performance.

Join us at the Amphithéâtre Verdi on Tuesday, March 24, 2026, from 10:00 to 10:50 AM, to discover how Intelcia is deploying innovative sales journeys for leading clients across Retail, Telecommunications, Insurance, E-commerce, Energy, and more.

At a time when artificial intelligence in customer service is too often reduced to chatbots and callbots replacing advisors, this roundtable will explore—through concrete testimonials and real-life feedback—the right and wrong uses of automation. We will discuss what can realistically be expected from hybrid models, the relevant criteria for deciding the role of humans within customer journeys, and the technologies that truly matter, beyond the catch-all term “AI”.

The 2026 Paradox: When Technology Saturates the Channel, Relationships Become the Key Again.

In 2026, LinkedIn has completed its transformation. It is no longer an experimental or “innovative” channel, but a mature ecosystem—saturated by message inflation and the explosion of AI-generated content. The direct consequence: your prospects’ attention has collapsed, and response rates are stagnating for those who still try to “force” volume.

Yet LinkedIn has never been more strategic. In a world overwhelmed by digital noise, this is where lasting professional relationships are built—where credibility, trust, and recommendation tip the scales in B2B purchasing decisions.

What You Will Discover

Drawing on 7 years of field expertise and thousands of campaigns conducted at Linkforce, this session delivers a clear-eyed, actionable perspective on the new performance realities:

• The evolution of buying journeys: Why yesterday’s strategies no longer work—and how LinkedIn now fits into LLM-driven (AI) recommendation dynamics.

• The end of “industrial-scale” personalization: Understanding the limits of mass automation and identifying what still sparks genuine conversations and qualified meetings in 2026.

• The convergence of Content & Prospecting: How to use AI and automation not to spam, but to amplify your presence and make a lasting impact at the right moment.

• Proof in action: Real Linkforce case studies with “Before / After” comparisons highlighting the levers that truly move the needle.

The Objective

Move beyond big promises toward a rigorous, proven method. This session is designed for B2B decision-makers who understand that in 2026, performance is no longer about raw visibility—but about intelligently managing their network and turning technological saturation into a business opportunity.

Why Attend This Session?

To break free from the “always more” mindset and adopt the strategic playbook of the top 1%—those who consistently fill their calendars with meetings by mastering both human connection and technology.

Customer service is no longer a cost center - it is becoming a profit center.

Beyond support, marketing, and sales, AI Agents are transforming the entire enterprise by automating end-to-end business processes and unlocking measurable business value.

The era of AI industrialization has arrived: scalable performance, operational efficiency, and tangible ROI.

On the agenda: a live demonstration of the TALKR platform and its AI Agents, along with operational use cases already running in production at industrial scale.

With the participation of:
Georgi Medzhidiliev, COO, AnyTech 365
Katya Lainé, Co-founder & CEO, TALKR
Pascal Lainé, Co-founder & CTO, TALKR

While media exposure is often digital, the final conversion remains predominantly physical. How can these two worlds be reconciled in order to measure and optimise the true ROI of your campaigns?
Discover the methodology we deployed for Chopard, structured in three key stages:

• Upstream (The Data Foundation): How to capture, reconcile and automate the reporting of offline conversions to advertising platforms in order to effectively feed the algorithms.
• Insights (The Strategic Core): How to decode data to understand hybrid journeys: mapping omnichannel behaviour, measuring conversion rates by channel and by country, and defining a realistic overall target CPA.
• Activation (Performance): How to translate these insights into concrete media actions: with the key role of strategic framing to optimise key levers (such as the completion of Book an Appointment) and reallocate your budgets to support in-store sales.

Join the Infobip and Meta teams for “Agentic AI & the Future of CX on WhatsApp”, a dedicated session on how agentic AI is elevating customer experiences on the world’s most popular messaging app.

Explore practical use cases, discover the latest innovations in WhatsApp Business, and learn how agentic and generative AI can help brands create smarter, more intuitive conversational journeys.

Don’t miss this opportunity to upgrade your CX strategy and unlock the full potential of WhatsApp as a next‑generation engagement channel!

AI no longer just optimizes your campaigns it completely redefines how performance is achieved.
Today, Google is accelerating with its Power Pack: Performance Max, Demand Gen, YouTube Shorts, and the new AI Max levers to capture attention, convert faster, and unlock the full value of data.
We’ll explore how Asset Studio, the visual creation tool built into Google Ads, turns your assets into true performance drivers and how your data becomes a decisive weapon to dominate the auction.
This conference is not a product update: it’s a practical playbook to activate new growth levers, right now.

Beyond automation, AI is becoming a powerful tool to streamline teams’ daily work and support decision-making.

Focusing on interaction analytics, real-time assistance, and Voice of the Customer insights, this roundtable highlights practical use cases where AI simplifies advisors’ day-to-day tasks while enhancing customer satisfaction and business performance through deeper customer knowledge.

Through real-world feedback and concrete examples, discover how to simultaneously improve operational efficiency, employee experience, and service quality.

As part of its international growth and product range expansion, Groupe Rossignol built a strong data foundation to support both B2B and B2C operations.
In this session, discover how Rossignol centralized and governed its product information using Akeneo Product Cloud, integrating PIM into a complex IT ecosystem.
Key topics include:

• Product data structuring and governance
• ERP and system integration strategy
• Empowering business teams
• Reducing publication time (from 1 day to 1 hour)
• Early AI use cases to manage complex product decision matrices

A practical case study demonstrating how PIM becomes a strategic driver for scalability, operational efficiency, and continuous innovation.

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Have we reached the end of the ROI-driven customer — and entered the era of the tyrant customer?

Customer expectations keep rising: the “everything, right now” mindset, the demand for recognition and personalization… Teams now face stronger, more frequent, and sometimes disconcerting emotional reactions.

How can we stay aligned with these heightened emotions? How can we turn them into a real differentiator, especially in markets where products and services are increasingly similar?

Another crucial question emerges: should we try to keep every customer at any cost, or establish clear boundaries to protect both the relationship and the employees?

Finally, with incivility on the rise, what practical approaches can help reduce tension and turn difficult moments into opportunities for reconnection?

In 45 minutes, our speakers will share their best practices (emotion sheets, coaching…) and strategies (customer profiling, VIP‑isation…) to help you stay on course in a customer relationship that is becoming increasingly unpredictable.

Discover how Decathlon unified all its customer interactions within the Sprinklr platform, bringing every channel together to deliver a true 360° customer view.
The result: more efficient teams, dramatically increased productivity, and large‑scale cost optimization.
At the heart of this transformation, Decathlon will unveil its core model — a standardized approach that can be easily replicated in every country, accelerating deployment and ensuring a consistent customer experience worldwide.

CX creates value. The problem is that nobody knows how to prove it in the boardroom. In this session, Marine Deck, CEO of CX Advisor, and François Forest, CEO of Feedier, lay out a clear framework: how to read CX through a financial lens, which metrics actually survive a budget review, and how AI now makes it possible to move from insight to business case in minutes. A session designed for decision-makers who need CX to speak the language of their leadership, not their teams.

Discover the secrets behind a "Fast-Track" project with zero delays: 230 connected agents, the adoption of Agentic AI, and 200,000 calls already processed. This session offers a concrete look into a technological and human synergy that is redefining international CX standards.

In 2026, Agentic AI makes it possible to automate complex, high-value interactions such as personalized contracts and guarantees - use cases that until recently required exclusive human expertise - without compromising reliability or performance. 

Through its hybrid approach, Zaion orchestrates specialized agents to handle business- and compliance-critical requests, ensuring the right balance between operational efficiency, customer experience quality, cost control, and digital sovereignty. 

Through the experience of our client MNH, discover how to: 

• modernize your existing systems to make them more effective
• move from assistance to autonomy
• automate without losing the human touch. 

In the era of the agentic revolution, Customer Experience is particularly well-suited for large-scale deployment of AI agent systems at the core of enterprise customer journeys. This shift makes robust monitoring and supervision essential.

A true control tower for agentic systems, ILLUIN Technology’s integrated supervision module, Agent Analyzer, enables real-time oversight of interaction quality, response times, tool execution, agent behavior control, resource consumption, and cost management, all within large-scale AI Agent deployments.

In parallel, the solution includes continuous optimization capabilities: prompt enhancement, conversation simulation, and robustness testing against sensitive topics, ensuring performance, reliability, and strong business alignment of AI Agents deployed across customer journeys.

• Through expert insights and live demos of Agent Analyzer, this workshop will enable you to :
• Understand why supervising agentic systems is critical to maximizing business value
• Structure your approach to governing AI Agent deployments
• Envision your own Agentic AI use cases
• Identify the full range of client benefits such a solution delivers (performance, tool usage, guardrails, resource consumption, governance, ...)

How can you turn your contact center into a true growth driver?
Hear the answer through the customer story of AssurOne, a leading player in the insurance market since 2004.
Discover how every stage of the customer interaction can be optimized with the implementation of Diabolocom’s French-built solution - from automated inbound and outbound flow management to agentic AI capable of guiding real-time decision-making.
The result: advisors and supervisors who know what to do, when to do it, and why - powered by a comprehensive, sovereign, AI-augmented platform.

As AI radically reshapes contact centers, the true revolution lies not in replacing people, but in augmenting them. How can organizations transition from traditional operating models to AI-powered environments without sacrificing emotional connection?

Drawing on exclusive international insights from Australia, Singapore, and the United States, as well as concrete use cases, this keynote explores the three major transformations redefining customer experience. From large-scale contact deflection to the integration of federated AI, and the rise of multimodal video engagement (including co-browsing), discover how experts from Zoom, Edenred, and XP Cloud are reinventing the balance between technological power and human empathy. An essential session for leaders seeking to understand the organizational and societal implications shaping the future of customer relationships.

Join an immersive session where we will build an AI voice agent live, step by step. This hands-on conference will help you understand how to design, configure, and deploy a conversational AI agent capable of interacting with customers in real-world scenarios.

A dedicated segment will also cover key legal considerations around AI, providing essential insights to help you develop and use AI technologies responsibly and in compliance with evolving regulations.

AI is now taking root at the heart of customer relations, profoundly transforming the way organisations inform, support, and personalise interactions. It accelerates analysis, sheds light on complex situations, and enables a level of responsiveness that was previously out of reach. Yet a key question remains: what does it truly change in our ability to create human connection?

Far from diminishing the role of people, AI actually refocuses teams on what constitutes real relational value: attentive listening, nuance, warmth, and everything that cannot be automated.

Our speakers will share concrete applications of generative AI that enhance relationship quality, including: a callbot capable of handling 75% of requests autonomously without lowering satisfaction levels; a chatbot managing as many interactions as four agents; and personal AI assistants achieving 93% satisfaction among employees.
The goal goes far beyond productivity: this combination of AI and human expertise elevates the experience delivered and brings new breath—and meaning—back to customer relationships.

AIs continuously analyze and interpret your ratings, reviews, and other forms of social proof to recommend—or overlook—your brand.

In this landscape, the Voice of the Customer (VoC) has become a strategic asset. Yet, its management is often fragmented: internal surveys and public reviews are frequently handled in silos, limiting their overall impact.

How can you unify these signals to transform customer experience into a lever for visibility and operational excellence?

Through the ATOL case study, discover how to bridge the gap between feedback, reviews, and on-the-ground experience in an AI-driven world.

Through client case studies, discover how it optimizes interactions, supports smarter decisions, and sustainably enhances performance and satisfaction.

Vertical short content video is now dominating social consumption and brands already have the content needed to fuel every stage of the customer funnel. 

In this workshop, we’ll show how to repurpose these videos within the e-commerce journey to turn them into powerful conversion drivers.

On the agenda:

• The key principles behind high-performing short-form content

• How each video can serve a specific goal across the funnel

• Why video commerce is one of the most ROI-driven levers today

• The short-form formats that will work best in 2026

A practical session to help brands move from scroll to sale.

Lead in the AI era with contextual intelligence AI promised better CX, but 83% of consumers still believe experiences should be better than they are today. Discover why contextual intelligence is the missing link to your organization delivering smarter, faster, and more meaningful experiences.

Join us at our conference to discover how contextual intelligence will transform your CX strategy, boost your ROI and efficiency, and foster lasting customer loyalty.

Join the Infobip and Google teams for “RCS + Agentic AI: the next-gen customer communication”, a focused session on how RCS and Agentic AI are reshaping customer interactions.

Discover real case studies, explore the latest RCS trends—including its rollout on iOS—and learn how generative and agentic AI can elevate your conversational experiences.

Don’t miss this chance to strengthen your next‑gen communication strategy and deliver more engaging customer journeys!

Having a customer-centric vision is no longer enough. Neither is purchasing the best software on the market. The real challenge for businesses today is not in their intentions, but in their execution: how can they ensure that the promise made to the customer is actually kept in practice?
Far from grand theories, this conference offers a pragmatic approach to bridging the gap between your strategic decisions and operational reality.
Marine Deck presents the V.I.P. method (Vision - Instruments - Practice).

For years, measuring the effectiveness of influence came down to adding numbers: reach, impressions, follower volume. In 2026, these indicators will not disappear, but they will evolve. Performance can now be seen in more demanding signals. These are: > the ability to capture voluntary attention, > to write a message over time, > to create a qualified community Value is no longer negotiated solely on exposure, but on the real impact generated for the brand, its ability to activate communities rather than massive audiences. An approach that promotes recommendation and appropriation, where overly broad systems produce visibility with no future. Welcome to the B2B Influence masterclass: less ego more value What will the social media landscape look like in 2026? Does AI herald the end of influencers? Less ego more value: why is La Brigade Du Web a different collective? How do we transform weak signals into business impact? The answers with La Brigade Du Web 1st B2B influence collective with: Annie ABELA – Founder
Emilie MARQUOIS- Specialist of Marketing & Influence
Frédéric CAVAZZA - Specialist of Innovation & Technology Fabrice FROSSARD - Specialist of Innovation & Technology Jérôme MONANGE - Specialist of Retail & Luxury