Conferences & workshops organized by SOURCEFIT

In a business landscape where customer relationship management is paramount, CRM challenges are inescapable. Yet, by identifying these weaknesses and exploring innovative solutions, it is possible to transform these obstacles into opportunities for growth.
Let's decipher the main weaknesses of CRM and examine promising solutions:
CRM weaknesses :
Budget and Integration:
The integration budget represents a significant proportion of CRM costs, and is often subject to inflation.
Integration of existing systems, as illustrated by the testimonial of FourSeasides (luxury hotel chain), is crucial and central to many projects.
The integration of external systems is necessary to offer a differentiated customer experience, involving functionalities such as e-Checking, CSAT measurement, and so on.
Despite major investments, customer experience performance remains weak, and the exact reasons for customer contacts and increased loyalty revenues remain unclear.
Solutions :
Productivity:
Focusing on productivity gains can help balance the budget and optimize resources.
Customization and Design:
The importance of design, architecture and integration adapted to the company's specific environment can optimize budget management.
Optimizing the integration budget:
Examine the costs of different possible solutions, taking into account testimonials and feedback.
AI opportunities:
Explore the possibilities offered by integrating artificial intelligence into CRM to improve operational efficiency, personalize interactions, and understand customer needs.