Masterclasses

26 March 2024 10h00 to 10h45 Masterclass 7 Masterclass

Driving the Voice of the Customer companywide with Renault

Organized by ERDIL

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You will learn how Renault conjointly uses Customer Experience and exploitation of the Voice of the Customer when managing their vehicle after-sales service.
You will also be able to discover some concrete elements, which this automotive group encompassing thousands of independent yet brand-focused salespoints uses in order to have all their teams engaged and committed to customer experience.
Furthermore, Renault will provide you with some of their best practices regarding verbatim and verbatim analysis, which have allowed them to improve their customer experience.

Conference Moderator:

Séverine VIENNEY

Séverine VIENNEY
CEO – ERDIL

Speaker:

Vincent RICHEZ
Customer Experience Director – RENAULT

26 March 2024 10h00 to 10h45 Masterclass 8 Masterclass

Customer service enhanced by semantic and emotional analysis

Organized by LIZ

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At the forefront of detecting customer feedback using AI
Find out how Citygo uses Liz.cx to prioritise customer service feedback objectively in order to :

Provide product teams and senior management with concrete ideas for adapting the offering to new mobility patternsImprove the customer experience by responding to pain points in order to build loyalty and increase the retention of service users

Conference Moderator:

Marion  BLANC

Marion BLANC
CEO – LIZ

Speaker:

Michael  BUCZYNSKI

Michael BUCZYNSKI
Head Of Customer Service & Customer Experience – CITYGO

26 March 2024 10h00 to 10h45 Masterclass 1 Masterclass

ABM, Data, AI: The Winning Trio for Conquering Your Strategic Accounts

Organized by WINBOUND

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Unlock the secrets of a powerful synergy between Account-Based Marketing, Data, and AI to radically transform your approach to strategic accounts.
Discover best practices on leveraging data for precise targeting and the deployment of your ABM campaigns with an AI twist.
Optimize your customer acquisition and retention now with proven strategies and innovative tools, positioning yourself at the forefront of marketing intelligence.

Conference Moderator:

Isabelle DEFAY

Isabelle DEFAY
Head of sales – WINBOUND

26 March 2024 10h00 to 10h45 Masterclass 2 Masterclass

Technological breakthrough: AI at the heart of the next generation of newsletters

Organized by KILIBA

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Discover how Kiliba is revolutionising newsletters with AI: smarter, more intuitive, more effective. A bold step forward that redefines digital communication. Don't be left behind.

Conference Moderator:

Amaury HUG DE LARAUZE

Amaury HUG DE LARAUZE
CEO – KILIBA

26 March 2024 11h00 to 11h45 Masterclass 7 Masterclass

Workshop on the art of good writing and improving your writing skills: everything you need to prepare for the 2nd Customer Relations Dictation.

Organized by ORTHODIDACTE

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Join us for a workshop led by two renowned experts, Thierry Spencer and Guillaume Terrien, who will explore the crucial importance of good writing in the professional world. This interactive session will immerse you in the subtleties of spelling and give you the keys to improving your writing skills.
What's more, be among the first to discover details of the second edition of the Customer Relations Dictation, an innovative, fun and learning challenge that celebrates the art of written communication in the commercial context of customer relations.
So dive into the fascinating world of writing, discover tips for perfecting your writing skills and be among the first to hear about the launch of the Customer Relations Dictation.

Conference Moderators:

Thierry SPENCER

Thierry SPENCER
Consultant – KPAM NEXT

Guillaume TERRIEN

Guillaume TERRIEN
Trainer and proof-reader – INDÉPENDANT

26 March 2024 11h00 to 11h45 Masterclass 8 Masterclass

Marco Vasco uses the mailbot to serve its top-of-the-range tourism customers

Organized by DJIIN BY SERENEO

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The made-to-measure travel specialist relies on a mailbot to provide ad hoc responses to emails from its customers and partners.

Come and find out how the Djiin by Sereneo email processing bot understands, analyses, processes efficiently and provides a personalised response to requests from various internal and external contacts. 

You will also learn about best practices for implementing a hybrid mailbot that respects people and is in the hands of the business for greater agility and management autonomy.

Conference Moderator:

Frédéric GODEFROY

Frédéric GODEFROY
CEO – DJIIN BY SERENEO

Speaker:

Alexandre VERCOUTRE
CEO – MARCO VASCO

26 March 2024 11h00 to 11h45 Masterclass 9 Masterclass

100% digital customer service: how RED by SFR responds to its mobile-first customers

Organized by RINGCENTRAL

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On average, almost 48% of French people have contacted customer services via emerging digital channels, using 4 different channels in 2023*. RED by SFR's response to this growing use of digital channels is not new.

As a visionary brand, RED by SFR chose more than 10 years ago not to offer directly the telephone channel to its 5 million subscribers. A daring gamble, but one that is in line with the DNA of this brand, which has integrated all the codes of digital since its creation.

So how do you optimise the management of over 150,000 digital interactions per month? In this context, how can we ensure a personalised response? And what about responsiveness, without sacrificing quality of service?

Julien Rio, CCXP expert at RingCentral, and Julien Darrigan, Head of Digital Customer Relations at RED by SFR, will show us how to ensure a fluid digital experience that meets consumers' demands for immediacy and precision.

*Source: Observatoire des Services Clients 2023 by BVA and Customer Service of the Year.


Conference Moderator:

Aurélie DANIEL

Aurélie DANIEL
Product Marketing Manager – RINGCENTRAL

Speakers:

Julien DARRIGAN
Head of Digital Customer Relations – RED BY SFR

Julien RIO
CCXP, AVP International Marketing – RINGCENTRAL

26 March 2024 11h00 to 11h45 Masterclass 1 Masterclass

Google SGE: a new twist in the SEO landscape?

Organized by SEMJI

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Semji offers you a deep dive into the changing landscape of SEO as Google SGE emerges. Boost your competitiveness in 2024 during this unique masterclass led by Michel Beck, SEO & Content Consultant at Semji.
On the program:
- Mastering and understanding Google SGE in search results
- Understand its impact on customer journeys through case studies
- Compare the French and US SERPs to anticipate future changes

Get all the keys you need to anticipate the arrival of Google SGE and prepare for the SEO of tomorrow!

Conference Moderator:

Michel BECK

Michel BECK
SEO & Content Consultant – SEMJI

26 March 2024 11h00 to 11h45 Masterclass 2 Masterclass

Video Success 2024: Essential Trends and Tactics

Organized by 2EMOTION

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With more than a decade of expertise in video marketing strategies and its digital video observatory, 2Emotion provides you with the exclusive 2024 trends & tips for a successful video content creation strategy.

Understanding current digital behaviors and proposing content in line with their expectations is a challenge today for companies that want to success in their digital communication.


Speaker:

Alexy STACIEWINSKI

Alexy STACIEWINSKI
Sales Manager – 2EMOTION

26 March 2024 11h00 to 11h45 Masterclass 3 Masterclass

Distancing your competitors on Google in a competitive environment: How can linking make the difference?

Organized by LINKSGARDEN

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You are poorly positioned in Google.
The result? No results.
Poor positioning means your competitors overtake you and your conversion rate plummets.
Case studies and strategies: Discover how leading e-commerce, travel and insurance companies have made their mark on Google by integrating linking into their marketing strategy.

Conference Moderators:

Mélodie GAGNEUX-RAMOCINSKI

Mélodie GAGNEUX-RAMOCINSKI
Assistant Manager – LINKSGARDEN

Adeline SIRMEL

Adeline SIRMEL
Customer Success Manager – LINKSGARDEN

26 March 2024 11h00 to 11h45 Masterclass 5 Masterclass

MAKING ESG A MEANINGFUL, COMMITTED AND SUCCESSFUL MARKETING STRATEGY

Organized by CISION

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75%* of marketing professionals believe that playing a societal or environmental role is a matter of survival for brands. Whether it's to enhance their brand image, engage their audiences, meet increasing consumer pressure on that matter or mobilize their employees, marketing leaders have everything to gain from building their marketing strategy around the ESG priorities of their company. Even more so as 80%* of marketers affirm that a brand that is committed to ESG contributes to the performance of its marketing campaigns. How can you shape your brand story to better meet consumer expectations?How do you prioritize your efforts and how do you measure their impact on the brand?How to make your commitments visible in the media and to the public?On a sensitive subject where washing and bashing are a risk, how can you protect your brand's reputation and avoid crises? From monitoring to media and consumer intelligence or social listening. From the latest PR solutions to multichannel and digital press releases. From engaging audiences to partnerships with influencers on Instagram, TikTok, X and more.
Discover the latest AI-powered innovations of Cision’s solutions for marketers to build authentic and engaging campaigns and share them in media and on social.

Speakers:

Cyndie BETTANT

Cyndie BETTANT
Communication, Brand & Impact Leader – CISION

Maxime JULIE

Maxime JULIE
Solutions Consultant EMEA – CISION

26 March 2024 11h00 to 11h45 Masterclass 6 Masterclass

What Has Been Missing in Customer Relations for Over 20 Years

Organized by Damien Popote, CEO de Mayday

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For any company looking to make customer experience a lever of differentiation...

Join Damien Popote, CEO of Mayday, for a conference that will dive deep into the evolution of customer experience. Discover how the expectations of customers and employees have changed, and why experience is becoming the main differentiator in a competitive market.

Damien will also share his innovative vision on leveraging customer service knowledge to create those famous differentiating experiences, for both the customer and the employee... just as teams from Edenred, Doctolib, or Fnac Darty have done.


Conference Moderator:

Damien POPOTE

Damien POPOTE
CEO & Co-Founder – MAYDAY

26 March 2024 12h00 to 12h45 Masterclass 6 Masterclass

Deploy the perfect chatbot for your applications: Learn how to tame generative AI with the methodology and security needed to succeed at scale

Organized by SMART TRIBUNE

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Find out how generative AI is redefining chatbots in customer relations. While the enthusiasm for generative AI chatbots is palpable, their actual implementation faces considerable challenges. In this talk, we decipher current advances, innovative use cases, and strategies for overcoming the obstacles to their widespread adoption. Come away with valuable insights into multi-agent systems and best practice in data methodology and management. A must-attend opportunity for anyone looking to turn the promise of AI into tangible realities for customer service.

Conference Moderators:

Jérémy GALLEMARD

Jérémy GALLEMARD
CEO – SMART TRIBUNE

Samy LASTMANN

Samy LASTMANN
CTO – SMART TRIBUNE

26 March 2024 12h00 to 12h45 Masterclass 7 Masterclass

How can you effectively manage your external call centre?

Organized by CALL OF SUCCESS

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50% of the success of your outsourcing project depends on you!
Keys for an effective and rigorous management of your outsourced activity.
From the set-up to the day-to-day running of your Call Centre, Call of Success shares with you methods and tools you need to know to make your outsourcing project a success.
 
👉 The 8 key steps to a successful setup
👉 The 5 main steering meetings for an effective production management
👉 AI to control, monitor and improve speech quality
👉 Our recommendations for establishing a win-win remuneration model
Célia Chambellan, CEO of Call of Success and expert in managing external Contact Centres, will share her methodology and feedback.

Conference Moderator:

Célia CHAMBELLAN

Célia CHAMBELLAN
Chief Executive Officer – CALL OF SUCCESS

26 March 2024 12h00 to 12h45 Masterclass 9 Masterclass

We are on it. Promised! How POST Luxembourg has radically transformed its complaints process.

Organized by ONESTONE

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A complaint, a "moment of truth".

Handling of complaints at POST Luxembourg was not in line with its customer strategy to become the preferred brand of its customers and employees. An ambitious strategy for a national institution that combines three activities: mail, banking and telecoms.
POST Luxembourg has radically transformed its complaints process, aiming to ensure peace of mind and establish a strong and lasting emotional bond with customers.


And the results? Quite simply spectacular. The NPS score for complaints handling has risen from +25 to +56. Without needing to reinforce the teams that deal with them...
Join us if you'd like to find out how they did it... and won 2 international CX Awards ...

Conference Moderators:

Nicolas GUILLET

Nicolas GUILLET
Managing Partner – ONESTONE FRANCE

 Luc  WELTER

Luc WELTER
Cx Director – POST LUXEMBOURG

Horst REMES

Horst REMES
Managing Partner – ONESTONE

26 March 2024 12h00 to 12h45 Masterclass 1 Masterclass

Reinventing your Google Ads strategy in 2024 - New product, DMA, tracking and AI potential

Organized by AD’S UP CONSULTING

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Transform your Google Ads strategy in 2024! Ad's up Consulting experts explore the latest developments in Google Ads to help you perform in 2024. How to deal with the end of third-party cookies, the regulatory impact of the Digital Marketing Act on your tracking, but also take advantage of the new opportunities for campaign optimisation offered by AI, our experts are waiting for you for this exclusive session!
On the programme:

Exploration of new product in Google Ads for 2024DMA & tracking: how can you continue to analyse and perform?Capitalizing on the potential of AI in Google Ads
Case study: data for attribution, how to go further!
26 March 2024 14h00 to 14h45 Masterclass 3 Masterclass

Email Design Trends 2024: For campaigns that click!

Organized by DOLIST

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Less than 10 seconds! That's how long you have to hold your audience's attention once they've opened your e-mail. It's enough to motivate you to challenge your 2024 graphic creations!

Our design, e-mail design and responsible digital enthusiasts can help you identify the ingredients that will make all the difference this year with your contacts, so that you can roll out engaging, high-performance e-mail campaigns that meet today's aspirations.

Creative approaches, colourimetry, ergonomics, aesthetic orientations, dynamic structures, interactivity, eco-design, inclusive design, sobriety, UX and user paths, innovation... Discover the Email Design 2024 trends to arouse interest, emotion and conversion.

Join us on Tuesday 26 March at 2pm to get inspired and fill your To-Do with great projects to implement to boost your click-through rate!

Speakers:

Dorothée SORIN

Dorothée SORIN
Studio Director – DOLIST

Renaud HERMANN

Renaud HERMANN
Email marketing master – DOLIST

26 March 2024 14h00 to 14h45 Masterclass 4 Masterclass

Video projets that never get off the ground

Organized by PITCHY

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For the past 10 years, Pitchy has been helping many companies and organisations to create their video content.

The analysis: video ambitions are often much higher than the time actually available or devoted to this type of content, which is nonetheless key to your communication strategy.

Which marketing videos do our customers generally prioritise? Which ones are often overlooked?

Discover the solution that will finally help you achieve your video creation goals. After this session, you will no longer have any excuses for getting great video projects off the ground.

Conference Moderator:

Antonin BLED

Antonin BLED
Sales Manager – PITCHY

26 March 2024 14h00 to 14h45 Masterclass 5 Masterclass

Secure your e-commerce investments with the performance model

Organized by SPIRIIT

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Digital marketing is an essential investment in the deployment of an e-commerce activity. However, while your business may go through ups and downs, marketing costs often remain fixed. The performance model allows you to challenge this and make your marketing investments agile.
Discover our feedback from more than 50 e-commerce clients supported by Spiriit; from €500k to €25m in online turnover per year, in btoc and btob.
Workshop led by Cécile, Director of the “e-Commerce Performance” BU

Conference Moderator:

Cécile MERIGUET

Cécile MERIGUET
Director of the “e-Commerce Performance” BU – SPIRIIT

26 March 2024 14h00 to 14h45 Masterclass 1 Masterclass

Social media & ROI: 5 tips to boost your 2024 sales

Organized by Agorapulse

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1.8%
Out of 10 million posts analyzed by Agorapulse, only 1.8% had tracking links. In other words, 98.2% of marketers’ work on social media is not measurable 😱
In the new reality of shrinking marketing budgets, how can you prove the impact of your efforts to your boss or your clients? How can you use data to improve your social media strategy?
In this session, discover how marketing agencies and businesses of all sizes measure their social media ROI and its impact on sales.

Conference Moderators:

Deborah ORZECH

Deborah ORZECH
Campaign Manager – AGORAPULSE

Eddy BOUAMAMA

Eddy BOUAMAMA
Social Media Manager – AGORAPULSE

Speaker:

Emeric ERNOULT

Emeric ERNOULT
CEO – AGORAPULSE

26 March 2024 15h00 to 15h45 Masterclass 6 Masterclass

Ai-senhower Matrix: AI is redefining the call centers of tomorrow

Organized by NIXXIS

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At the dawn of a revolution that will significantly impact the daily lives of your advisors and clients, Luc Jacobs, President of Nixxis Group, will present his vision of AI through the Ai-senhower matrix (a deliberate reference to the Eisenhower matrix), along with our new range of Dialogg.ai solutions that support this major change.  
This Masterclass promises to challenge your preconceived notions of call centers in 2024.  
We look forward to seeing many of you there!

Conference Moderator:

Luc JACOBS

Luc JACOBS
CEO – NIXXIS

26 March 2024 15h00 to 15h45 Masterclass 8 Masterclass

Do the plural AI(s) of today and tomorrow meet the hopes and requirements placed in them in terms of customer engagement?

Organized by VERINT

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Based on a global survey of 3,000 business leaders conducted by Verint to measure and understand the new dynamics influencing customer engagement strategies, one thing is clear: engagement channels and overall expectations are steadily increasing. Orange & Verint share their advances, reflections and initiatives around innovative usecases based on AI technologies and concrete business cases

Speakers:

Dhestio BOA-GUEHE

Dhestio BOA-GUEHE
Senior Presales Consulting EMEAAEM – VERINT

Eric BLANCHE

Eric BLANCHE
Customer Engagement Offer Lead – ORANGE BUSINESS

26 March 2024 15h00 to 15h45 Masterclass 9 Masterclass

Quality and performance of CX: what is the real power of AI? What operational results should we expect?

Organized by GENESYS

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Discover the concrete opportunities of AI to improve management of an omnichannel customer journey (voice and digital) and its impacts on the tasks of advisor teams.

Speakers:

Cristina BARLIER

Cristina BARLIER
Principal Solution Consultant – GENESYS

Pierre MOUCHARD

Pierre MOUCHARD
SOlution Consultant – GENESYS

26 March 2024 15h00 to 15h45 Masterclass 3 Masterclass

Redefining Customer Proximity: Innovative Strategies and AI to Elevate the Customer Experience with Ringover and its customer Pennylane

Organized by RINGOVER

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In an ever-changing world, where customer expectations are more demanding than ever, customer proximity has become a top priority for companies keen to succeed. Today, we're delighted to present this Masterclass highlighting an innovative collaboration between two leading companies in their field, Ringover and Pennylane, who have joined forces to redefine customer proximity.
With the evocative title "Redefining Customer Proximity: Innovative Strategies and AI to Elevate the Customer Experience with Ringover and its customer Pennylane", this talk moderated by Ringover CRO Emmanuel Chaumau, promises to explore new frontiers in customer relationship management.
Topics covered include how Pennylane reduced ticket resolution time by 63%, and how Ringover uses its in-house transcription tool to save time for call center agents.
By combining Ringover's expertise in unified communications with Pennylane's forward-thinking approach to financial management, this collaboration offers a fresh vision of how companies can interact with their customers.

Conference Moderator:

Chaumau EMMANUEL

Chaumau EMMANUEL
CRO – RINGOVER

Speakers:

Juan ABELLA

Juan ABELLA
Chief Customer & Operations Officer – RINGOVER

Johan CHRZANOSVSKI

Johan CHRZANOSVSKI
Head of Customer Care – PENNYLANE

26 March 2024 15h00 to 15h45 Masterclass 7 Masterclass

Kpam x Burger King : Customer Experience – How to Choose Your Battles Wisely?

Organized by KPAM

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Companies that make the most progress in customer satisfaction know how to limit themselves to 3-4 projects per year. But how do you choose these projects? How do you prioritize them? 

KPAM, a specialist in CX diagnostics, will present the logic of the customer tracker®, the modeling of customer journeys based on verbatims, which allows prioritizing projects based on their impact on customer satisfaction. With the firsthand experience shared by Christophe CORROYER, Head of Customer Insights at Burger King.

Conference Moderator:

Laurent GARNIER

Laurent GARNIER
Founder – KPAM

Speaker:

Christophe CORROYER

Christophe CORROYER
Head of Customer Insights – BURGER KING

26 March 2024 16h00 to 16h45 Masterclass 6 Masterclass

Acquisition, retention and recovery: how to improve outbound calling operations performance?

Organized by MAJOREL

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Which contact strategies and technologies to optimize acquisition, retention and recovery campaigns? Together with our partner, Manifone, we invite you to discover an innovative approach based on three pillars: knowing customers better thanks to data, reducing excessive solicitation and contacting the customer at the right time on the right channel. A personalized approach that combines segmentation, profile analysis and personalization of customer journeys.
We differentiate contact strategies to create meaningful interactions.
We capitalize on continuous improvement with in-depth analysis of results, integration of performance-based machine learning and continuous refinement of contact strategies.
We maximize the success rate of your outbound call campaigns, by increasing the rate of argumentative calls. This is due to fluid and instant connection technology that guarantees optimal compliance with the latest developments in regulations.
Join us to rethink your outbound calling strategies and create exceptional customer interactions!

Speakers:

Lounis GOUDJIL

Lounis GOUDJIL
CEO – MANIFONE

Irmine LONGY

Irmine LONGY
Production director – MAJOREL

Frédéric WASSELIN

Frédéric WASSELIN
Innovation product director – MAJOREL

26 March 2024 16h00 to 16h45 Masterclass 7 Masterclass

The secret to continuous improvement? Centralising customer data!

Organized by ZOHO

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Find out how GT2i, the leading French company specialising in equipment and accessories for motor racing, is constantly optimising its customer experience and internal processes with the help of Zoho SaaS solutions.
26 March 2024 16h00 to 16h45 Masterclass 3 Masterclass

Succeeding in multi-channel campaigns: trends and best practices

Organized by Brevo

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Immerse yourself in seamless multichannel marketing with Brevo. Our comprehensive and accessible CRM suite democratizes customer engagement strategies once reserved for large enterprises. Drawing on real-life customer cases, we'll share key trends and best practices that boost engagement and sales. Join us to learn how to :

Personalize messages and communication channels

Gain efficiency through AI and automation

Drive traffic to your site

Increase purchase frequency and average shopping basket

Revive abandoned shopping carts

Digitize your loyalty program

Suggest products intelligently.


Speaker:

Federica NARBONE

Federica NARBONE
Head of Customer Success – BREVO

26 March 2024 16h00 to 16h45 Masterclass 5 Masterclass

Behind the scenes of inflation : what impact on the performance of non-food sectors and on acquisition marketing ?

Organized by STEERFOX

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📈 Dive to the heart of online shopping behaviour at our must-attend conference guided by our Spring 2024 e-commerce Barometer. 🛍️🔍
On program :
🚀 Overview of consumer trends : what is the real impact of inflation on online purchasing trends ? How have shoppers' habits changed ? Which products have consumers turned to ?
💡A look at the real repercussions of inflation on merchants : what impact does this rise in prices have on sales volumes ? On their marketing acquisition ?

Identify the opportunities to be seized in Spring 2024 to maximise the performance of your product and acquisition strategies. 🛒✨

Speaker:

Mahée RODRIGUEZ

Mahée RODRIGUEZ
CMO – STEERFOX

26 March 2024 16h00 to 16h45 Masterclass 9 Masterclass

Reinvent your approach to Quality Monitoring with AI: Discover the Docaposte Success Story.

Organized by MYQM

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In this Masterclass, MyQM and Docaposte present their feedback on the implementation of artificial intelligence in Quality Monitoring processes.

Conference Moderator:

Ludovic HERMAN

Ludovic HERMAN
CEO – MYQM

Speakers:

Arnaud KERBAUL

Arnaud KERBAUL
CXO – MYQM

Kevin TILLIER

Kevin TILLIER
CPO – MYQM

Franck POLAR

Franck POLAR
Responsable de la relation client – DOCAPOSTE

27 March 2024 10h00 to 10h45 Masterclass 8 Masterclass

On-premise migration to the cloud : feedback from SPB, Europe's leading provider of day-to-day insurance services

Organized by CERITEK

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On-premise migration to the cloud : feedback from SPB, Europe's leading provider of day-to-day insurance services

Conference Moderator:

Yann CROQUELOIS

Yann CROQUELOIS
Account Manager CX – CERITEK

Speaker:

Christophe BOURDOISEAU
Software Configuration & Integration Manager – SPB

27 March 2024 10h00 to 10h45 Masterclass 9 Masterclass

AI as an innovation driver for an effective, personalized customer strategy

Organized by WORLDLINE

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Artificial intelligence (AI) plays a crucial role in the innovation of customer strategies, offering sophisticated solutions that promote undeniable operational efficiency and a personalized customer journey.
These solutions, coupled with AI, enhance the responsiveness, personalization and quality of customer service, contributing to a more efficient customer experience that is more focused on individual needs.
During this masterclass, you'll discover the latest trends in customer service and innovation !

27 March 2024 10h00 to 10h45 Masterclass 5 Masterclass

From video to podcast: expand your content strategy

Organized by PEECH STUDIO

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Learn how to combine engaging videos and immersive podcasts to boost your content strategy.
Gain valuable insights that will empower you to captivate your audience as never before.
Get ready to transform your content creation into memorable experiences for your audience.

Conference Moderators:

Alice CZERNIK

Alice CZERNIK
Account Manager - Video Expert – PEECH STUDIO

Mathilde CARVALHO

Mathilde CARVALHO
Project Manager - Podcast Expert – PEECH STUDIO

27 March 2024 10h00 to 10h45 Masterclass 3 Masterclass

Successfully drive your ecommerce sales with the help of data analytics and activation

Organized by PIWIK PRO

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During my workshop, you'll learn more about:

Creating a winning tracking plan – identify the best data to help you generate valuable insights and successfully optimize your client's purchasing patches.

Activating the data for better audience experiences – learn how to use behavioral data and a customer data platform to enhance and tailor customer journeys.

Best analytics and data activation use cases – get inspired by a set of ready-to-deploy ideas that will immediately benefit your digital operation.  

Speaker:

Élie  MAKANY

Élie MAKANY
Business Development Manager at Piwik PRO – PIWIK PRO

27 March 2024 10h00 to 10h45 Masterclass 7 Masterclass

Has AI made us lose all our intelligence?

Organized by AIRCALL

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In a context where advancements in intelligence tools are rapid and where companies' objectives are as much focused on growth as on improving customer satisfaction or enhancing the skills of internal teams; we question the contribution of artificial intelligence in the company's value chain.

27 March 2024 11h00 to 11h45 Masterclass 7 Masterclass

Kpam x SNCF Gares & Connexions : The customer culture, an essential lever to engage your employees in your CX projects.

Organized by KPAM

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Many companies claim to want to put the customer at the heart of their concerns. In companies that excel in customer experience, the customer is THE main concern, and employees are aware of the challenges and know the expected behaviors. This greatly facilitates the implementation of CX action plans. 

So, how do you develop a customer-centric culture? How do you raise awareness among leaders and employees about the benefits of a greater customer focus? 

This is the theme that will be explored by KPAM Next, a specialist in implementing customer culture, with the firsthand experience shared by Catherine BHAUD, Deputy Director of Services and Customer Relations at SNCF Gares & Connexions.

Conference Moderators:

Thierry SPENCER

Thierry SPENCER
Co-founder – KPAM NEXT

Laurent GARNIER

Laurent GARNIER
Co-founder – KPAM NEXT

Speaker:

Catherine BHAUD

Catherine BHAUD
Deputy Director of Services and Customer Relations – SNCF GARES & CONNEXIONS

27 March 2024 11h00 to 11h45 Masterclass 8 Masterclass

KIAMO x MASCF: How has MACSF revolutionized its claims declaration workflow distribution?

Organized by KIAMO

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MACSF has intelligently streamlined the distribution of claims declarations within a complex organization. The project's objective: enhance operational efficiency to deliver the highest quality of service to our policyholder clients. Success factors include attentive needs assessment, leveraging contextual data from our IT system, and harnessing the power of the Kiamo tool!


Conference Moderator:

Cécile PIOLET

Cécile PIOLET
Customer Success Manager – KIAMO

Speaker:

Jeanne RIST

Jeanne RIST
MOA Projet Manager – MACSF

27 March 2024 11h00 to 11h45 Masterclass 1 Masterclass

Bad buzz : how to protect your brand ?

Organized by VISIBRAIN

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H&M, Decathlon, Le Slip Français, and more recently, Guerlain... What lessons can be learned from different examples of bad buzz?

Jean-Christophe Gatuingt, co-founder of Visibrain and Julian Perez, business development director, provide 4 tips to anticipate crises and protect your company's image.

Conference Moderators:

Jean-Christophe GATUINGT

Jean-Christophe GATUINGT
Co-founder – VISIBRAIN

Julian PEREZ

Julian PEREZ
Business development director – VISIBRAIN

27 March 2024 11h00 to 11h45 Masterclass 3 Masterclass

DISCOVER THE UGC VIDEO REVOLUTION

Organized by ADFORALL

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Videos created by content creators boost your social media campaigns... provided you master the codes! The adforall agency shares its best practices and expert advice for engaging videos.
27 March 2024 11h00 to 11h45 Masterclass 5 Masterclass

VSEO, why video SEO has become a must-have in 2024?

Organized by BESPOKE

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In a media context where content is inscreasing among consumers who are less and less attentive, particularly with the emergence of TV audiences declining in favor of platforms like YouTube, as well as Google being challenged by TikTok for GenZ searches, not to mention the rise of new response engines like the upcoming arrival of SGE in France, SEO strategies must reinvent themselves to meet these new challenges.

Speakers:

Jérémy BREOT

Jérémy BREOT
Managing Director – BESPOKE

Valentin QUELARD

Valentin QUELARD
Innovation Director – BESPOKE

27 March 2024 12h00 to 12h45 Masterclass 7 Masterclass

Adapting to the new era of customer experience: developments in customer-employee conversational uses in 2024

Organized by GENESYS

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You need to better understand the transformations in the customer experience market to take the right direction: which interaction channels should be favored? When should automation be accelerated? Or will human action remain the most effective? What is the accelerating power of AI? Discover trends based on international studies and business success stories to build the future of your CX!

Conference Moderators:

Yassine TAHRI

Yassine TAHRI
Solution Consultant – GENESYS

Gilles TALBOT

Gilles TALBOT
Insurance Director, Emea – GENESYS

27 March 2024 12h00 to 12h45 Masterclass 3 Masterclass

Email deliverability 2024: myths, reality and new challenges!

Organized by DOLIST

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Rejection for non-compliance ? Authentication? Spamboxing? Have you seen these new terms appear over the last few months? No wonder!

Google and Yahoo have got the year off to a flying start by tightening up their e-mail filtering systems and significantly impacting on the delivery of your messages to your recipients. And it's a safe bet that these new deliverability rules will soon be extended to other email providers. Are you ready? 

Our deliverability specialists, who are constantly on the lookout for new developments, will help you to get a clearer picture of what email providers are expecting, and what practical consequences and solutions need to be deployed to master this major change.

Join us on Wednesday 27 March at 12 noon to help your e-mail campaigns reach your contacts and ensure that all your efforts don't go to waste!

Speakers:

Adonis PIQUENOT

Adonis PIQUENOT
Marketing consultant – DOLIST

Mathieu BOURDIN

Mathieu BOURDIN
Deliverability Expert – DOLIST

27 March 2024 12h00 to 12h45 Masterclass 4 Masterclass

Digital PR & backlinks to get your search marketing off the ground in 2024

Organized by LINKSGARDEN

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Is spending hundreds of hours caring for your website (still) enough to guarantee better online visibility? Many e-tailers and companies still rely on it as their main acquisition channel.
With the famous search engine's algorithms set to change in 2023 - notably with the irruption of AI on a massive scale - how can we avoid being left behind?
I'm going to share with you my experience as an SEO specialist, while linking in with the latest search marketing news.
I work with sectors as diverse as they are prestigious: marketing agencies, energy suppliers, banking and financial groups, airlines, holding companies, e-commerce leaders, start-ups...

Conference Moderator:

Guillaume PRACHT

Guillaume PRACHT
Customer Success Manager – LINKSGARDEN

27 March 2024 12h00 to 12h45 Masterclass 6 Masterclass

Supercharge contact centre efficiency with generative AI

Organized by TALKDESK

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The dawn of generative AI is driving a fundamental paradigm shift for businesses by rapidly expanding what's possible and accelerating enterprise adoption. In the contact centre, generative AI can unlock the potential to automate complex customer use cases and significantly improve the quality of self-service conversations.

Join to learn how a contact centre platform layered with generative AI helps you:

Increase agent efficiency and reduce average handle time with real-time generative knowledge and automatic summaries.

Improve loyalty and satisfaction by automatically identifying topic and sentiment trends across every customer conversation.

Reduce the cost of delivering great customer experiences by automating more complex customer conversations.

Empower end-users to leverage AI safely and effectively with powerful no-code tools.

27 March 2024 14h00 to 14h45 Masterclass 7 Masterclass

Successfully integrating speech analytics into your relationship journey: return on experience with Orange

Organized by MAJOREL

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Our masterclass will introduce you to a speech analytics project based on a successful collaboration! The joint Orange x Majorel approach made it possible to improve customer relations and operational processes through the use of a speech analytics solution fully integrated into the heart of the organization.
During this exchange, we will provide you with the keys to a successful implementation: from organizing a win-win project to defining the objectives and KPI’s. This transformation can be carried out in a few months which makes it possible to achieve measurable results and an operational and sustainable integration of the tool.
We will have the opportunity to understand how to combine technology, methodology and human collaboration to meet the challenges of customer relationship innovation based on speech analytics feedback with Orange. An opportunity to enrich your process and draw inspiration from a successful transformation case study.

Speakers:

Éric  MANETTI

Éric MANETTI
Projects et transformation director – ORANGE

Antoine JEAN-BAPTISTE

Antoine JEAN-BAPTISTE
Key accounts director – MAJOREL

Maxime JACOBUS

Maxime JACOBUS
Transformation and innovation projects responsible – MAJOREL

27 March 2024 14h00 to 14h45 Masterclass 2 Masterclass

Video AI: discover generative AI for creating corporate videos

Organized by 2EMOTION

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2Emotion launches its new AI: a generative video creation AI for marketing and digital communications professionals.
An intelligent assistant works for you, creating complete video proposals from your prompt. All you have to do is choose and finalise the video of your choice.
During this workshop, you will discover :
- the latest advances in video-generating AI and its practical applications to all types of corporate content: marketing, communications, employer branding, etc.

- A live demonstration of AI-generated corporate video. You will also be able to receive trial access.

Speaker:

Nicolas TRALONGO

Nicolas TRALONGO
CEO – 2EMOTION

27 March 2024 14h00 to 14h45 Masterclass 3 Masterclass

CRM, PIM, UX, AI... and what about customer ?

Organized by COMPOS JULIOT

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Why today, more than ever, a 360° agency is the difference to better serve customers. Business cases and proof by example.
27 March 2024 14h00 to 14h45 Masterclass 5 Masterclass

How human has become King in the world of IA

Organized by TEXTBROKER

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When AI solutions, led by ChatGPT, launched at the end of 2022, many scenarios for the SEO and Content industry were discussed. Even the “Death of SEO” was proclaimed, which of course hasn’t occurred yet.
A wave of change is flooding into our industry – that is for sure, and these times require SEO’s and Content Marketeers to be in constant testing mode for new approaches using AI technology.

A key question for all content marketeers is going to be around the balance between AI and Human, so that at the end high-quality content gets created and published, but with the best possible efficiency and effectiveness. 

In this conference, we'll give our insight based on our years of experience in the content industry. 

Speakers:

Zohra BELMAHDI

Zohra BELMAHDI
Sales Executive France – TEXTBROKER

Vincent SCNHEIDER
Customer Success Manager – STORYLAKE

27 March 2024 14h00 to 14h45 Masterclass 6 Masterclass

Omnichannel, AI and Cloud: the winning trio adopted by Sopra Steria for the best satisfaction outcome

Organized by RINGCENTRAL

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Nearly 800 agents run the service centre for more than thirty major European brands...  Optimising processes to reduce resolution times and improve user satisfaction is a constant challenge. Come and find out how Sopra Steria has banked on a cloud, omnichannel and AI-based approach supported by RingCentral solutions to meet it.


Conference Moderators:

Adrien DONNAY

Adrien DONNAY
Project Manager IT, Transition and Transformation – SOPRA STERIA

Aurelie DANIEL

Aurelie DANIEL
Product Marketing Manager – RINGCENTRAL

Speaker:

Anthony PINTO
NextGen Tech for Ops Leader – SOPRA STERIA

27 March 2024 14h00 to 14h45 Masterclass 9 Masterclass

RATP uses Generative AI through DialOnce's omnichannel bot to streamline inbound contacts

Organized by DIALONCE

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RATP will present its strategy for orchestrating contact journeys, from selfservice to the omnichannel experience with a consultant. This workshop will specifically illustrate how DialOnce enables the use and mastery of Generative AI to achieve this goal.

Conference Moderator:

Adrien LESAGE

Adrien LESAGE
Chief Revenue Officer – DIALONCE

Speaker:

Gaetan BULTEZ

Gaetan BULTEZ
Customer Care Manager – RATP

27 March 2024 14h00 to 14h45 Masterclass 1 Masterclass

From customer acquisition to customer retention, leverage AI throughout the customer journey

Organized by SPRINKLR

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More to come soonIntelligent data processing, conversational bots, automatic content generation, augmented agents, predictive CSAT... There's no doubt about it: Artificial Intelligence is transforming interactions between brands and consumers. Bringing speed, reliability, personalization and improved productivity, AI represents a fundamental asset that leading companies are using to improve the experience throughout the customer journey.
Take part in this masterclass and discover first-hand how AI has profoundly changed the nature of interactions from customer acquisition to customer loyalty. Our experts will discuss the major challenges of harnessing AI and how it will transform a number of industries and our modes of communication.

Conference Moderator:

Olivier MÉTIER

Olivier MÉTIER
VP Sales France – SPRINKLR

Speaker:

Fabien BARTOLOMUCCI

Fabien BARTOLOMUCCI
Partner - Advertising, Marketing & Commerce – DELOITTE

27 March 2024 15h00 to 15h45 Masterclass 6 Masterclass

Customer testimonial : How does the MGP manage and optimize its member relations with ISI-COM ?

Organized by ISI-COM

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As the principal affinity mutual for security forces (national police, prefectural and penal administrations, customs, and private security), the MGP welcomes, advises, and supports on a daily basis those who work for the protection of people. It was partly to fulfill this mission that MGP chose ISI-COM in 2016. 

Eight years later, in 2024, there are 70 agents who use the solution daily to respond quickly and efficiently to member requests.
Xavier Georges, head of the CRC, will explain in detail the operation of his service and the projects for evolving member relations at MGP.

Conference Moderator:

Quentin VILLETTE

Quentin VILLETTE
Pre-sales manager – ISI-COM

Speaker:

Xavier GEORGE
CRC Manager – LA MGP

27 March 2024 15h00 to 15h45 Masterclass 7 Masterclass

Gen-AI: The Key To Creating Connected Employees

Organized by AVAYA

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Staffing shortages across the CX industry are creating an unprecedented need for ‘Connected Employees’, who can deliver the outstanding experiences that consumers demand. 

AVAYA’s Giselle Bou Ghanem explains how, rather than threatening their jobs, Generative AI holds the key to creating ‘Connected Employees’ out of existing CX industry workers and how AVAYA customers in finance, retail, healthcare and hospitability managed this transformation – with the testimonial of Karine Bruère, Director of Projects and Innovation at CAMPING-CAR PARK, in the hospitality industry.


Conference Moderator:

François RACHEZ

François RACHEZ
Presales Director – AVAYA

Speakers:

Giselle BOU GHANEM

Giselle BOU GHANEM
Product Marketing Lead – AVAYA

Karine BRUERE

Karine BRUERE
Director of Projects and Innovation – CAMPING-CAR PARK

27 March 2024 15h00 to 15h45 Masterclass 8 Masterclass

Everything you need to know about Call Centres costs and their business models

Organized by CALL OF SUCCESS

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Many companies outsource their customer or sales services to save money. But how much does an external Call Centre really cost?
👉 What factors affect prices?
👉 What are the market rates by location?
👉 Are there hidden costs to be anticipated?
👉 What is the right business model for remunerating your partners?
 
Lucie Rieucros, Sales Director at Call of Success, will share her findings from the dozens of calls for tender and proposals of outsourcing projects she experienced in recent years.
Laurent Pelletier, Director of Customer Relations for the Interflora Group, will share his experience and his vision of the market following a recent call for tenders.

Conference Moderator:

Lucie RIEUCROS

Lucie RIEUCROS
Sales Director – CALL OF SUCCESS

Speaker:

Laurent PELLETIER

Laurent PELLETIER
Group Customer Care Manager – INTERFLORA

27 March 2024 15h00 to 15h45 Masterclass 3 Masterclass

AI and marketing: beyond buzz words

Organized by Brevo

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AI is in the news a lot these days. It is radically transforming the marketing landscape, revolutionizing customer engagement and enabling an unparalleled level of personalization that transcends human capabilities.

In this context, it's also AI-powered SaaS tools that are changing the game, giving all marketers access to this revolution.

In this talk, we'll map out these intelligent solutions, covering the main use cases and areas of application for AI in marketing,

from content generation to message personalization, product recommendation, predictive analytics, customer service and much more. Join us to understand how to integrate AI into your strategy, effectively and sustainably.


Speaker:

Isabelle GUIS

Isabelle GUIS
Global CMO & CEO North America – BREVO

27 March 2024 16h00 to 16h45 Masterclass 8 Masterclass

Case studies: Integrating new technologies to support customer service representative and enhance the customer experience

Organized by ARMATIS

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The integration of artificial intelligence (AI), natural language processing (NLP) and advanced data analysis is driving new operational models and new experiences for customers (CX) and advisors (EX).

These advances are redefining customer interactions, offering more personalized, efficient and contextual solutions.

In this masterclass, you'll discover practical examples of how new technologies can be integrated to reduce friction and effort for customers and agents, and boost efficiency and productivity

Conference Moderator:

Arnaud BOUCHAUD

Arnaud BOUCHAUD
Head of Digital Solutions – ARMATIS

27 March 2024 16h00 to 16h45 Masterclass 6 Masterclass

Hubspot + Spiritiit: CRM in the age of artificial intelligence

Organized by HUBSPOT + SPIRIIT

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- For marketing: save time generating content and images from Hubspot (landing pages, social media posts, marketing emails, CTAs and SMS)
- For sales: get sales forecasts based on AI, conversation summary, suggested conversation topics based on customer history, etc.
- For customer service: Improve the customer experience through chat boots connected to your knowledge base and your customer data
  - Secure your Hubspot implementation with Spiriit, an expert CRM and digital transformation consulting agency

Conference Moderator:

Corentin ROUGET

Corentin ROUGET
Consultant CRM – SPIRIIT

Speaker:

Romain PIERRON

Romain PIERRON
Sales Manager - Lead Growth – HUBSPOT

27 March 2024 16h00 to 16h45 Masterclass 7 Masterclass

The significance of customer and employee experience in outbound calls

Organized by MANIFONE

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Join us to explore the significance of aligning customer commitments with internal promises in customer relations, specifically within outbound calls. Learn how Manifone addressed this critical challenge with its technology, effectively eliminating a major customer frustration: silence during call answering. Don't miss the chance to gain insights into how this alignment drastically transforms customer relations in the context of outbound calls by attending our conference on March 27 at 4 PM.

Speakers:

Lounis GOUDJIL

Lounis GOUDJIL
Founder & CEO – MANIFONE

Thierry CHAMOUTON

Thierry CHAMOUTON
CEO – TCH ADVISORY

27 March 2024 17h00 to 17h45 Masterclass 6 Masterclass

IA & Humain « le parfait complément » : Teams, ITSM, Contact Center, Relation Dédiée, les ingrédients de SEA TPI et Orange Business pour créer une eXpérience différenciante

Organized by ORANGE BUSINESS

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Retour d'expérience de SEA TPI, "les Runners de l'IT", sur le déploiement d'un BOT sur le canal teams pour leur Service desk et d’Orange sur la création d’une relation dédiée avec ses clients à des moments clés

Speakers:

Gabriel PASTOR

Gabriel PASTOR
Responsable Pôle OpenLab – ORANGE BUSINESS

Damien DEFINS

Damien DEFINS
Sales Specialist Contact Center – ORANGE BUSINESS

Michaël BRAKHA

Michaël BRAKHA
Opportunity Manager – ORANGE BUSINESS

Amel ESCLAPLEZ

Amel ESCLAPLEZ
Responsable de Département Support Utilisateur – SEA TPI

Frédéric GALLEA

Frédéric GALLEA
Directeur Commercial – SEA TPI

Thierry CARRIE

Thierry CARRIE
Customer and Success Manager – SEA TPI

27 March 2024 17h00 to 17h45 Masterclass 1 Masterclass

CPA Lead Generation Workshop

Organized by CPA

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Attend our CPA Lead Generation Workshop, where we'll share proven strategies to increase your lead acquisition. Find out how to maximize your ROI by turning leads into real opportunities for your business.

Speakers:

Axel HUYGHE

Axel HUYGHE
DEVELOPMENT DIRECTOR – INFO PRO

Thomas ROBINE

Thomas ROBINE
CEO – EDILEAD

28 March 2024 10h00 to 10h45 Masterclass 2 Masterclass

Acquisition & AI: more content and more emotions for better performance.

Organized by NEW GENERATION AGENCY

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Discover how to unleash creation, enhance the production of your content and advertisements, and renew the emotions of your users, in order to BOOST YOUR PERFORMANCE.

NEW GENERATION AGENCY
Technology serving emotions

We combine AI and marketing expertise to boost your digital results.
As an AI-augmented digital marketing agency, NEW GENERATION AGENCY helps businesses accelerate their growth by merging marketing expertise with the power of artificial intelligence.
Working with NGA means collaborating with experienced marketing consultants equipped with AI tools that enable them to delve deeper into your business challenges, your target audience, their insights, and their recommendations.

Holistic digital strategy, trafic acquisition (SEO, SEA, Social Ads), UX & CRO and web development.

28 March 2024 10h00 to 10h45 Masterclass 6 Masterclass

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Organized by CARETOCARE- ACADEMIE DU SERVICE

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Conference Moderators:

Sylvie CLEYET

Sylvie CLEYET
. – CARETOCARE

Jean-Jacques GRESSIER

Jean-Jacques GRESSIER
CEO – ACADEMIE DU SERVICE

28 March 2024 11h00 to 11h45 Masterclass 6 Masterclass

Implementing Customer Culture is great! Sustaining it is even better!

Organized by TOPS CONSULT

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Customer Culture episode 2 : management and steering ! In 2023 Tops Consult presented its 3-point methodology for implementing Customer Culture within the company. This year we present the logical but difficult continuation of this approach, the challenge of which is to last. Because it has a beginning but no end!

The points covered in this workshop relate to leadership, steering, the role of the players (management, ambassadors, referents), the organisation to be put in place, the pace and monitoring of performance indicators, etc.

The presentation will be given by TOPS Consult and the Operations Department of BRED Banque Populaire, who will share their experience after more than 2 years of piloting and leading the SMILE approach.

Speakers:

Didier SERRANT

Didier SERRANT
Associate director – TOPS CONSULT

Corinne LEGER-LICOINE

Corinne LEGER-LICOINE
Director of Operations – BRED BANQUE POPULAIRE

Hélène MASSERON

Hélène MASSERON
Support/Animation/Communication Operations Department – BRED BANQUE POPULAIRE

28 March 2024 11h00 to 11h45 Masterclass 7 Masterclass

Granting credit: the open banking revolution

Organized by MAJOREL

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Discover how intelligent processing of banking data makes credit subscription processes faster and more reliable. Based on smart data, financial profiling becomes complete and decisions are more relevant. As a result, open banking, sales transactions become seamless and grants are faster.
With our partner Smartpush, we will demonstrate online subscription platforms for consumer or car loans. This is part of a phygital approach based on decentralized management by points of sale. This approach allows cost optimization and reduces the risk of fraud.
Join us if you would like to understand how our unique approach drives sustainable value creation, your complex sales journey, and market share growth. We are unveiling a new era in credit underwriting, combining efficiency, security and operational excellence.

Speakers:

Cédric NALLET

Cédric NALLET
CEO – SMARTPUSH

Claire ROMEZIN

Claire ROMEZIN
Digital solutions director – MAJOREL

Nicolas RENOU

Nicolas RENOU
Key accounts director – MAJOREL

28 March 2024 11h00 to 11h45 Masterclass 9 Masterclass

What new role should we assign to data in an omnichannel journey and how to better exploit it?

Organized by GENESYS

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More than 30% of a contact center advisor’s time is spent searching for information to give a response to a customer. Faced with the explosion of data from various sources (web forms, chat, bot, summary of telephone interviews, CRM-ERP, etc.), this session will present how to unify this profusion and manage it coherently. You will see how to gain efficiency and personalization capacity in exchanges between a client and a remote advisor.

Speakers:

Tarek ELACHKAR

Tarek ELACHKAR
Lead Solution Architects – GENESYS

Romain JOURDY

Romain JOURDY
SR SOLUTION CONSULTANT – GENESYS

28 March 2024 11h00 to 11h45 Masterclass 1 Masterclass

AI and Branding: Aligning Sales & Marketing Teams in 2024

Organized by MARK AI

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This exclusive session is designed to immerse you in the heart of a new era where AI becomes the linchpin of your storytelling, capable of captivating and engaging your audience with unrivalled precision.
Discover an actionable method that leverages data to generate content that not only resonates with your target audience, but also embodies the essence of your brand.
On the program:
1) Advanced techniques for shaping AI in the image of your company, transforming your performance into content creation.
2) You'll learn how strategically integrating AI can not only ensure brand consistency across all channels, but also strengthen the synergy between your Sales and Marketing teams.
3) Ensure perfect alignment with your editorial line, eliminating the risk of inconsistency while preserving the reputation and trust you've built up with your customers.
Mark AI, a tailor-made personalization solution, is more than just a tool; it's a strategic partner that analyzes your company's data to suggest expert, highly relevant and engaging content.
Join us for this strategic session where innovation meets performance, and leave with a concrete action plan to transform your approach to marketing in 2024.
The future of branding is personalized, and it starts here.

28 March 2024 11h00 to 11h45 Masterclass 3 Masterclass

How can you make Social Ads your best acquisition lever?

Organized by AD’S UP CONSULTING

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Social Ads is the spearhead of customer acquisition in your digital strategy. In 2024, new formats and AI are opening up exciting new horizons. Join us as we explore the keys to maximising your campaigns, from high-impact creative to optimising for changes in user behaviour. Get ready to turn every interaction into a successful conversion.

On the programme: From new formats to AI, a tour d'hriozon of what not to miss on Meta in 2024 Creative performance: the 5 golden rules to follow to increase your conversions! Tracking, Audiences, Cookieless: How can you optimise your Meta Ads strategies in the face of changing user behaviour?
28 March 2024 12h00 to 12h45 Masterclass 7 Masterclass

Connecting what divides, a strategy to transform the customer experience

Organized by AGORA NEWS EXPERIENCE CLIENT

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Since 2020 and the pandemic, the world and businesses are entering new times; uncertainties, major transformations that come, diffractions of societies. This triptych leads to a radical obscuration of the future: now 69% of French people equate the future with a "source of worry" and not hope (Viavoice poll).

It is now a question of connecting what divides in order to transform the customer experience.
Who better than the players in the customer experience to conduct this human and technological transformation.

Speakers:

François MIQUET MARTY

François MIQUET MARTY
Chairman – LES TEMPS NOUVEAUX & VIAVOICE

Eric LESTANGUET

Eric LESTANGUET
Senior Advisor – ANEWS EXPERIENCE CLIENT /RELAYTION